Presentation by Karina Brisby at eCampaigning Forum 2013.

1. Tips for Creating a
Blogger Outreach
Program

2. What we will cover today
• Where is everyone at and what do you want to get out
this session
• Benefits of a blog outreach network
• Why would bloggers be interested in your organisation?
• How to start a blogger outreach program.
• What to type of content do bloggers like?
• How best to communicate with bloggers
• How to measure success.

3. BENEFITS OF A BLOGGER
OUTREACH PROGRAM

5. Benefits of a Blog Outreach Program

9. WHERE DOUST BLOGGERS ART?

10. How to find the bloggers
• Do you know what type of bloggers you want to connect
with?
• Internal survey to find existing contacts
• Are they hiding in your existing supporter base, staff and
volunteers
• Search for them, don’t assume they know who you are
• Use social media to contact/network
• Are there existing networks/organisation
• Become part of the community
• Are there external events and partners you can find
bloggers that meet your criteria.

12. OMG I HAVE TO TALK TO
BLOGGERS. WHAT DO I DO NOW?

13. Content for bloggers
• Don’t just make it up as you go along, talk to your
bloggers to ask them what type of content works for
them, better yet, get them to help you produce it.
• Emailing a PDF of the latest copy of your report isn’t
outreach
• Bloggers and social influencers come in all shapes and
sizes, make sure your content fits the blogs in your
network.
• Don’t treat bloggers like second-class journalists.
• Do have shareable and compelling content

15. GREAT. SO NOW THESE
BLOGGERS WILL DO AS I SAY.
MWOAH <EVIL LAUGH>

16. Long-term relationship
• Check-in with your bloggers
• What have you done for them, lately.
• Have a long-term plan
• Measure your success, be prepared to change or stop
activities
• Set-up a Blog and Social Media Advisory board
• Know your meme’s
• Refresh your blogger list regularly

18. Karina Brisby
karinabrisby@gmail.com
@karinab
+44 (0) 7981 738 317