Learn how you can partner with Demand Metric to reach our audience of 40,000+ senior marketing professionals, develop thought-leadership content, and work with the leading analyst firm for Marketers.
3. Demand Metric: Partnership Marketing Platforms
WHY DEMAND METRIC
"We founded Demand Metric to give senior marketers the tools, information and
expertise they need to rapidly deliver and demonstrate value.
The marketing profession has been turned upside down in the past ten years, and now more
than ever leaders need to prove value, implement and manage complex technology, and adapt
to change in a world where buyers control more of the sales process than ever before.”
- Jesse Hopps, Founder & CEO
4. Demand Metric: Partnership Marketing Platforms
ABOUT DEMAND METRIC
Demand Metric is a global marketing research & advisory firm serving a membership community of over 35,000 marketing professionals,
CEOs, and business owners with advisory services, custom research & benchmarking reports, vendor studies, consulting methodologies,
training, and a library of 500+ tools and templates.
Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team
and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1,000.
Demand Metric members leverage the following resources:
§ Research – 100+ How-To Guides, Best Practices Reports, Benchmark Reports, Vendor Landscapes and Infographics.
§ Practical Tools – 500+ Analytical Tools, Premium-Quality Templates, Assessments, Checklists, Business Cases, Evaluations, etc.
§ Training – DM University offers 40+ Training Courses and eWorkshops in a Learning Management System (LMS) environment.
§ Community – 35,000 member online community for networking, discussions, and advice. Over 1,000 corporate clients.
§ Analyst Inquiry – expert advice from our Research Directors and Senior Analyst Network of industry practitioners.
§ Executive Council – peer-to-peer executive roundtables and benchmarking programs.
5. MEMBER DEMOGRAPHICS
Job Functions
Seniority Level
85%
General Management
79%
Marketing
31%
Sales
8%
Finance
IT
Operations
HR
5%
2%
1%
37%
VP
30%
Director
20%
Manager
C-Suite
15%
11. Demand Metric: Partnership Marketing Platforms
SPONSORED RESEARCH & BENCHMARKING STUDIES
Benchmark Study Reports – Great for Press Pick-Up
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Primary Research – 300-700 study participants (leads)
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Benchmarking – compare your company with your peers
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In-Depth Analysis – 20+ page reports to share findings
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Best Practices – insights from ‘world-class organizations”
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Charts & Graphs – 10-20 charts to visualize study results.
12. Demand Metric: Partnership Marketing Platforms
SPONSORED WEBINARS – JOINT OR ANALYST ONLY
Analyst Webinars – Thought Leadership Content
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Participate – speak, host or invite a customer to a panel
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Action-Oriented – aligned with our tools & resources
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Practical – focused on how to implement in real-world
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Expert Instructors – facilitated by our Research Directors
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On-Demand – licensed recordings for 1 year
13. Demand Metric: Partnership Marketing Platforms
LICENSED ANALYST RESEARCH
How-To Guides – Great for Lead Nurturing
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Hot Topics – stay current on trends in Marketing
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Executive Summary Format – quick to read (3-10 pages)
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Action Plans – link to tools, templates & resources
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Thought Leadership – written by industry experts
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Practical Unbiased Advice – make smarter, faster decisions
14. Demand Metric: Partnership Marketing Platforms
RESEARCH STUDY COMPANION INFOGRAPHICS
Infographics – Visualize Research Study Data
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Data-Driven – based on multiple data sources & stats
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Visual – great format for visual learning styles
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Quick to Scan – review in less than 5 minutes
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Shareable – post on your blog or share with colleagues
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Well Designed – high-end professional graphic design
15. Demand Metric: Partnership Marketing Platforms
CONTENT SYNDICATION
Whitepapers & Guides – Dedicated Email Sends
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Lead Generation – 300-1,000 Clicks Per Send
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Extend Reach – send to our list of 150,000+ marketers
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Link to Landing Pages – direct links to your landing pages
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Design Control – we drop in your HTML creative
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Consistent – reach our community on a quarterly basis
16. Demand Metric: Partnership Marketing Platforms
CONTENT SYNDICATION
Whitepapers & Guides – Dedicated Email Sends
§
Lead Generation – 300-1,000 Clicks Per Send
§
Extend Reach – send to our list of 150,000+ marketers
§
Link to Landing Pages – direct links to your landing pages
§
Design Control – we drop in your HTML creative
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Consistent – reach our community on a quarterly basis