2. Client Overview: Client Profile
● Professional organization services for:
○ Home
○ Office
○ Life
● Created and run by Karyn Beacock
● Kingston & Eastern Ontario Region
● Member of the Certified Professional
Organizers in Canada (POC)
3. Client Overview: Marketing Analysis
● Target Market: Medium-high income ($60-$100,000)
○ The busy family
○ The single parent
○ A single income, no kids
○ A busy office
● Current or potential competitors
● Overview of industry
4. Client Overview: Marketing Analysis
● Market Position/Specialties
○ Chemical Engineering Technology
● Unique selling point
○ Trained Professional Organizer
○ Serves on the Executive Board of the Professional
Organizers of Canada
● Seasonality has no effect on the business
5. Client Overview: Current Marketing
● Social
○ Website
○ Facebook & Twitter
○ Blogging
○ Guest Blogs: Million Dollar Skates, KEDCO, Style Guru
● Product Line
○ "Get Organized" Handbag
○ Gift Cards
● Affiliate Marketing
○ See Jane Work
○ Franklin Covey
○ Office Candy
6. Client Overview: Current Marketing
● Information Booths
○ Tradeshows
○ Fashion Shows
○ Dress for Success
○ Hockey Tournaments
● Guest Speaking
○ KEDCO Workshops
○ Kingston Connections
○ St.Lawrence College
● Business Cards, Pamphlets, Tip Bookmarks
● Staples Partnership: Organize Your Desk Day
7. Proposed Strategy
● 3 Ad Groups
○ Home Organizing
○ Office Organizing
○ Life Organizing
● Budget
○ $250 @ $10/Day for 3 weeks
● Target Audience remains the same
● Standard Ad delivery
● Geotargeting: Kingston
8. Post Campaign
● What worked
● What didn't
● Client's benefits
● Major changes
● The outcome