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Zag- Borders (Class Presentation)
1.
Zag The
2.
Who Are We?
3.
4.
499 stores worldwide
5.
We sell…
6.
7.
8.
9.
10.
Why?
11.
12.
13.
for you
14.
all of you
15.
diverse you
16.
How?
17.
18.
We listen to
what you want Hawaiian Music
19.
We listen to
what you want Local TV shows
20.
We listen to
what you want Local authors
21.
We listen to
what you want The Brand Gap
22.
We listen to
what you want The Brand Gap The Culture Code
23.
We want to
be a headquarters
24.
25.
Are you not
entertained?
26.
Authenticity Mental Fitness
Nostalgia Self-service Online Shopping
27.
Our Enemy…
28.
Why are we
not #1?
29.
poor execution
30.
red ocean
31.
How do we
become #1? How do we get better?
32.
Listen to community
and customers
33.
Stock shelves with
local products
34.
More in-store activities,
like performances
35.
Author signings
36.
Employee interaction is
crucial
37.
Help community
38.
Customer Satisfaction
39.
40.
Thank You
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