Simple tips for every small business owner on Google+. First presented at Social Media Examiner's Small Business Success Summit.

1. 10 Google+ Tips for Every Small
Business Owner
Jesse Stay - http://profiles.google.com/jessestay
http://stay.am/gplusdummies
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2. Want More?
http://stay.am/staynewsletter
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3. Why Google+?
The future of Google+ is
Google!
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4. Image credit: Robert Scoble
Tip 1
Business Starts With People!
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5. Business Starts With People!
Open the covers!
Use your CEO,
Community Manager
to show the “inside
story”
Be the news
Hangouts
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6. Michael Dell
CEO, Dell, Inc.
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7. Business Starts With People!
Create circles for your notable employees
Build up and promote your employees
Use rel=”author” tags on your company blog - link back
to employee Google+ Profiles
Encourage employees to circle each other, create their
own lists
Use Google Apps for Business
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8. Image credit: DIYLOL - http://diylol.com/meme-generator/business-cat/memes/the-internetz-my-secret-weapon
Tip 2
Google+ Pages - Your Secret Weapon in Search
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9. Google+ Pages
Your Secret Weapon in Search
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10. Google+ Pages
Your Secret Weapon in Search
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11. Image credit: South Park
Tip 3
Give Your Website Authority!
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12. Google+ Badges
http://google.com/+/business
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13. Author Tags
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14. Link Your +1 Buttons
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15. Tip 4
People are the New SEO!
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16. People are the New SEO
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17. People are the New SEO
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18. Image credit: Business Insider
Tip 5
Developers! Developers! Developers!
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19. Developers! Developers!
Developers!
Integrate Badges, +1s,
Good SEO technique
Cheap
Good
Use Google+ APIs to
build social experiences
Bring social connections
into website experiences Fast
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20. Social Experience
Washington Post Social Reader
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21. Tip 6
Bringing Home the Bacon
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22. Bringing Home the Bacon
Ask questions
Know your audience
Use calls to action!
Pictures, videos, animated gifs bring attention (the
bacon)
Measure, Measure, Measure!
Circle people! Build Relationships.
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23. Tip 7
“Hang Out” With Customers
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24. “Hang Out” With
Customers
Show off your skillz
Open the covers
Bring influentials
together
Join other Hangouts!
24/7 Hangouts
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25. Image credit: Yukihiro Fukuda, National Geographic
Tip 8
Know Your Audience!
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26. Know Your Audience!
Art forms like photographers, artists, programming,
creative people
Not typically “your mom”
Opportunities for new audiences
Your existing audience will discover through search
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27. Tip 9
Build Your Audience
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28. Build Your Audience
Circle others
Relationships!
Relationships!
Relationships!
Write interesting
content
Engage!
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29. Tip 10
Sell! Sell! Sell!
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30. Hashtags
Organizing the Community
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31. Contests
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32. Social Ads
Social Extensions and Social Display Ads
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33. Social CRM
Building Relationships Through Google+
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34. Want More?
http://stay.am/staynewsletter
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35. Any
Questions?
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