1. The problem

2. You have questions at
work.
How do you find awesome
How can our small brand penetrate Android developers?
Walgreens and CVS?
What percentage of alcohol sales occur on-
premise (bar, restaurant, hotel)?
Is $1.30 per watt Korean Silicon
PV panel pricing sustainable?
Is discounted future cash flow a
Where is the best place to find data on valid approach to valuation?
the US rental submarkets by major city?
How do the large China portals (Baidu and
Tencent, etc.) partner with big US sites?
What kind of real-time data analysis
do supply chain managers do?

3. But sometimes you really need an answer.
From someone who knows what they’re
talking about.
“Which industries will experience the greatest
impact of 3D printing in next 10 years?”
What do you do now?

4. First, you Google it.
No good - mostly vendors.

5. Then Wiki it.
Helpful overview, but too general.

6. You look for industry reports.
Too expensive.

7. You’re considering consultants.
Wow, really too expensive.

8. So you post the question
online.
Pretty good! Getting some answers
but not from experts on the topic.

9. You ask people you know well..

10. You ask people you don’t know well.
You ask that guy from college who you think
works at GE, but he doesn’t know either.
That woman that
you met at that
conference that one
time doesn’t know
either.

11. The problem…
Is that in a world where we’re all connected and
sharing, its almost impossible to find credible,
first hand expertise easily.
What would your job be like if you could?