Vine is a mobile app that allows users to share 6-second looping videos. It has gained popularity since its launch in 2012. The document discusses how non-profits and advocacy groups can leverage Vine's brevity and sharing capabilities to promote their causes. Some key strategies mentioned include using Vine to promote events, initiatives, and testimonials while telling stories creatively through short videos. Proper hashtags and engaging followers are also emphasized. Examples show how groups have used Vine successfully for awareness raising.

4. What is Vine?
• Vine is a mobile app that allows
users to share 6-second videos
within the app.
• Can be shared externally to
Twitter and Facebook or
embedded on a blog or website.
• Vine was designed in a way for
you to film short, allowing
animation-like effect.
Vine’s monthly active
user base soared from
2% to nearly 8%
of iPhone owners
in the U.S. between
January and April.* *According to the new
Mary Meeker internet trend study

5. Vine For Advocacy?
Why Not?
• A unique opportunity to leverage the power of video
and Twitter to promote their issues.
• Your cause and your advocates can
use Vine to:
o Promote organizational events.
o Promote new initiatives and issue-based
campaigns.
o Capture activist testimonials about the
organization and its work .

6. Children’s Advocacy Day
at The Capitol
http://seenive.com/v/911326550861955072#.UbYTQkC1E1K

7. The AlzheimerNS Team
Provides Contact Info
https://vine.co/v/bJEH1gE2pPi

8. Volunteers Vine Charity
to End Alzheimers
http://seenive.com/tag/alzheimers

9. The Diabetes UK Nonprofit
Thanks Followers
https://vine.co/v/b5tnVIVjt2M

10. Nordstrom’s Talking Shirts
http://seenive.com/v/936787602613362688#.UbYzsEC1E1J

11. Developing Ideas
For Vine
"Like Tweets, the
brevity of videos
on Vine inspires
creativity.”
- Mike Sippey , Twitter's VP of Product

12. https://vine.co/v/bXJAmFLBaat and/or https://vine.co/v/b5PUVEEE9tn
General Electric Gets Creative
To Engage Followers

13. American Airlines
Thanks Customer Vine
https://vine.co/v/bVzApMOzJp7

14. Time’s 90 years of TIME's
Person of the Year Vine
https://vine.co/v/bvL9VLqIiF3

15. Rolling Stones, “Guess Who’s
On the Front Cover”
http://seenive.com/v/933739832587468800#.UbYoSkC1E1I

16. Dunkin Donuts Using
Vine Contest in New Campaign
https://vine.co/v/bETAwdAJnzA
“We see Vine as an untapped
resource that is in the
beginning stages of its
popularity. Our interest and
inspiration to launch our
official Vine account came
from Dunkin’ Donuts guests.”
- Dunkin’ Donuts Representative

17. How To Tell A Story With Vine
• Advocate for an issue.
• Personalize your cause.
• Thank advocates.
• Make a statement about your issue.
• Capture the progression of issues throughout the years.
• Be creative.
• Provide a sneak peek.
• Engage advocates.

18. How to Use Vine
• Download and Create a Vine account
o Sign-in using your Twitter account or email.
• Record a Vine
o Tap on the screen to record.
o A status bar at the top will show you much
of the six-second length you have recorded.
• Sharing your Vine
o Give it a caption and an optional location.
o Choose what networks to share it with.

19. Making Use of Vine
For Your Advocacy Campaign
• Build into your social media team to create vine videos
in real time.
• Make it part of your overall Twitter Strategy.
• Use a call to action.
• Tag other users.
• Engage your followers in conversation.

20. https://vine.co/v/b3x03e9qmah
RED(The Global Fund To Fight AIDS)
Uses Vine To
Raise Awareness

21. https://vine.co/v/b3PQB3IvJme
RED(The Global Fund To Fight AIDS)
Uses Vine To
Raise Awareness

22. https://vine.co/v/bLZpU0aHEV1
RED(The Global Fund To Fight AIDS)
Uses Vine To
Raise Awareness

23. https://vine.co/v/b39iiAYb5Kt
RED(The Global Fund To Fight AIDS)
Uses Vine To
Raise Awareness

24. Key Takeways
• Be Spontaneous!
• Make Emotional Connections.
• Give Your audience A Reason To Share.
• Use Teasers In Your Vine.
• Use Hashtags.
• Vine In Real Time.
• Amplify Your Brand/Organization.

25. Places To Watch Videos On Vine, Even If You Don’t
Have The App:
Seenive.com
Vinething.co
Vineroulette.com
Vinesmap.com
Allaroundthevines.com
Vineszap.com
Justvined.com
Vpeeker.com
To get more info on new Internet products, and
breaking tech news, visit TechCrunch.com.
"If a picture is worth
a thousand words,
then a video is
worth a million"
- Napoleon Bonaparte

26. QUESTIONS?