1. Question 2:
How effective is the combination
of your video, CD cover and
magazine advert?

2. We were told to create a music video, digipak and
an advert for our ancillary texts.
Following the bright colour conventions I decided
to create that flow through out my ancillary texts.
I did this by taking a photo of the artist while
shooting for the music video so the audience
would recognise the ancillary products and
automatically connect them to the music video.
I believe that it is important that my music video,
digipak design and magazine advert had a
strong visual link so that my target audience
could relate to each ancillary text. I believe that
the combination of my main products and
ancillary texts are effective and that there's a lot
of synergy visible.

3. How my ancillary products create
synergy
The front cover and
the advert show
the same layout
and colours.
In the music video the
The colour scheme artist is also wearing
throughout the the same thing that
ancillary texts is the he’s wearing in the
same: Chalk colours digipak
such a blue and grey The font in each
ancillary text is the
same: Segoe
Script and Letter
Gothic Std
The artist is wearing a
hoodie in each
photograph which
represents youth.

4. • My digipak and advert relate to the Pop
genre and the artist represents that slo
with the bright colour (blue) and how youth
is represented with the artist wearing a
hoodie and jeans.
• Photoshop and InDesign allowed me to
create a successful product. It was quite
easy to do so because I had used this in
my previous year.

5. Theme
• The theme of the video and the digipak is
Pop and youth culture which is shown in
the products that I have created:
The hoodie, jeans and cap stereotypically
represent youth culture as they are said to
be wearing what the artist is wearing right
now.
The theme is then depicted on to
the other ancillary texts such as the
digipak and the advert as they both
show the artist as wearing similar
clothing; Hoodies and jeans.

6. My theme originates from the example of Justin
bieber as Conor Maynard is commonly
known as the British Bieber.
Justin Bieber has a style of wearing hoodies
and jeans and spiked up hair to show his
youth and represent it. He also sings Pop
songs which is another theme that we have
in our ancillary texts. The way that Justin
bieber brings the theme of Pop in to his
products is by adding bright colours which is
what influenced our products.
I have kept the theme of bright colour in our
products as a main selling point as
audiences can automatically relate back to
the genre and therefore connecting each of
our products together. However I have kept
the products more simple than Justin
Biebers Pop products due to the fact that
Conor is recognised as having plain and
quite structured CD covers and adverts.

7. Overall…
• Overall I believed that I have created
products that work well together and
create great synergy that makes the
product successful.
• I have stuck to two main theme: The
colour scheme of blue and grey and the
clothes that the artist is wearing in order
for my target audience to relate between
the three products that I have produced.