2. Campaign Stages

18. Points of Action
OPPORTUNITIES FOR ACTION
•Point of destruction: when resources are
extracted, pollution is released, or natural
resources are destroyed
•Point of production: when harmful items are
created
•Point of consumption: where products reach the
consumer
•Point of decision: where plans for the future are
determined
•Point of assumption: where social norms are
developed and upheld

72. DIRECT ACTION: TAKE HOME MESSAGES
• Can be fun!
• Awesome way to engage people
• Should be in line with your goals and strategy
• Many actions yield results
• Great in escalating pressure
• Sometimes risky
• More info: ruckus.org, toolsforchange.net,
jessicambell@gmail.com

73. Code of Conduct
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• Share your code of conduct.
• Find out about the code of conduct of actions you’re
in.
• Respect other people’s code of conduct.

74. • From the 1999 mass mobilization in Seattle against the
World Trade Organization
• All participants in this action are asked to agree to these
action guidelines. Having this basic agreement will allow
people from many backgrounds, movements and beliefs to
work together for this action. They are not philosophical or
political requirements placed upon you or judgments about
the validity of some tactics over others. These guidelines are
basic agreements that create a basis for trust, so we can
work together for this action and know what to expect from
each other.
• 1) We will use no violence, physical or verbal towards any
person
2) We will carry no weapons
3) We will not bring or use any alcohol or illegal drugs
4) We will not destroy property

75. Groups complete the
Tactics Star Exercise