v4 of talk I give at ImagineK12 to engage early adopters and convert them into evangelists. Click around as I link to many resources that I mention.

1. Engaging Educators
Building Your Community

2. About.me
@Jessie_Arora
TeacherSquare.org
edcrunch.org

3. “Utility drives adoption, community drives retention”
Caterina Fake, Founder- Flickr & Hunch

4. When you connect with people,
they want to help you

5. Communities Make Business Sense
“Make sure your product
doesn’t suck”
- Dave McClure, 500 Startups
Did you really solve a problem?
Did you discover a bigger problem to solve?

6. Tap into existing
communities
Build your own

7. Teacherpreneur Networks
Muhammed
Chaudhry
iSTEM: connected
educators
Barnett Barry, Leanne Join the CollaboratoryClassroom Practice Lab
Link
Shawn Rubin
Susie Wise
Kate Meersschaert
#edtechRI
srubin@highlanderinstitute.org
OH Thurs 330-530pm
K12@dschool.stanford.edu
NewLearningTimes,
ResearchBroker
kzv2000@columbia.edu

8. Conferences & Events
Be selective.
Track your target audience
For CUE Follow:@alicekeeler,
@dianemaine @iteachag @cue

9. Take advantage of
being small

10. Message and Momentum

11. Low Budget Storytelling
- Comment on blogs
- Leverage message boards
- Become a guest author
- Mini case studies
- Speak at events
- Start blogging yourself
- Educator Advisory Board
#esinstruct

12. Tools
Create
- Custom background
- Consistent hashtags
- Fan page
- Groups
- Space to foster
ongoing
communication
- product details
- guest bloggers
- industry updates
Frequency
2-3 times/day
Once/day
Once/day
Weekly/bi-weekly
Tips
- Join chats- #edchat,
#edtechchat
-Consider Twitter ads ($0.03
CPCs) #TwitterBook
- EdgeRank
- Pictures and links are more
effective than status
updates
- Encourage members to
invite others
- Host intimate
conversations
- comment widget
- videos

13. Early Adopters <3 Twitter
List of Top Edu Tweeters on edcrunch.org

14. Join Twitter Chats

15. #ntchat

16. EdgeRank= affinity * weight* time decay

19. Empowering Evangelists
Virtual Interns
Director of Teacher Happiness

20. “Utility drives adoption, community drives retention”
Caterina Fake, Founder- Flickr & Hunch