Understanding the Pakistan Budgeting Process: Basics and Key Insights
DocTrain West - Business of Experience
1. The
Business of Experience
Hands-On Methods to
Increase Your Influence
DocTrain West 2008
presented by Jess McMullin
nForm User Experience | www.nForm.ca
May 9, 2008
26. EVALUATE
• Usability testing • Bucket testing (A-B
• User feedback in testing)
general way, listen to • Surveys and web
the “buts” analytics
• Better to start this
early… at 10% into
the project, not 90%
• Whiteboarding
32. I believe
Our field has reached the point in
our collective practice where the
barriers to increasing influence are
not about better methods for
working with users, but better
methods for working with business.
33.
34.
35.
36.
37. Part 3 9:00-9:30
INTRO
DESIGN
BUSINESS
INFLUENCE
PIVOT METHODS
WRAP UP
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49. Busin ROI
Net Present Value
Internal Rate of Return
Porter’s 5 Forces
ess
Fluen
cy
http://www.flickr.com/photos/ribenawrath/139155418/
73. Business (101)
Case: Present Abbe’s vs. Eveline Charles. Using business terms
introduced earlier, show how the 2 companies are different (or similar) in terms of:
ABBE’S Eveline Charles
Cash
Margin
Velocity
Return
Growth
100. BUSINESS
PERSONA
• April Campbell
• 51 years old
• EA to the exec team at EnviroPoints
• Does all of the exec team’s scheduling and bookings
• Moved with Austin from the tech company that went bust over to
EnviroPoints; is his trusted advisor
• Is very protective of execs’ time; goal each week is to make sure
that her exec team gets their work done and live a balanced life
• Is super organized and thinks of herself as a good reader of
people; first impressions are important
• Has 25 years of Admin experience: mostly in high tech (lived in
the Bay area for the last 15 years); was an Admin for a
pharmaceutical company in Switzerland before that
• Traveled the world and speaks French, German, and Spanish
103. 8 People
1. The Advocate
2. The Superior
3. The Peer
4. The Frontline
5. The Critic
6. The Validator
7. The Gatekeeper
8. The Maverick (thanks Donna & Stephen)
121. BUSINESS
PERSONA
• April Campbell
• 51 years old
• EA to the exec team at EnviroPoints
• Does all of the exec team’s scheduling and bookings
• Moved with Austin from the tech company that went bust over to
EnviroPoints; is his trusted advisor
• Is very protective of execs’ time; goal each week is to make sure
that her exec team gets their work done and live a balanced life
• Is super organized and thinks of herself as a good reader of
people; first impressions are important
• Has 25 years of Admin experience: mostly in high tech (lived in
the Bay area for the last 15 years); was an Admin for a
pharmaceutical company in Switzerland before that
• Traveled the world and speaks French, German, and Spanish
123. 8 People
1. The Advocate
2. The Superior
3. The Peer
4. The Frontline
5. The Critic
6. The Validator
7. The Gatekeeper
8. The Maverick (thanks Donna & Stephen)
181. How To Design the Box
• Create a box for the product,
even if it isn’t shipped in a box.
• Elements for the Box Front:
– Name
– Tagline
– 3 key selling features
– Imagery / Color / Type (Later)
• Design the Box
Box Back:
– Feature Set
– System Requirements
From Jim Highsmith, Cutter Institute
206. 8 Situations
1. Seat at the Table
2. Greenlight
3. Fork in the Road
4. Crisis
5. Internal Investment
6. Not invented here
7. Aiming for a different goal
8. The Official Future