Harry Max and Jess McMullin's 2010 IA Summit workshop on developing business fluency & empathy in order to build influence in organizations.

1. ASIS&T Information Architecture Summit 2010Thinking Like a CEOBuilding design influence through business empathy Harry Max, Clarify LLC Jess McMullin, the Centre for Citizen Experience April 7, 2010 | Phoenix, AZ

2. Welcome Session Introduction, ASIS&T housekeeping Ground Rules Be present No phones No violent agreement Ask about Acronyms or other Vocabulary http://www.flickr.com/photos/laurenmanning/2319062182

3. Introductions Hi there.

4. Harry introduction

5. Jess Introduction

6. Introductions You...

7. Houston, We Have a Problem http://www.flickr.com/photos/cckaiser/3917277027

8. How come projects look like this?

9. Instead of like this? Our overall challenge: Designers fail to influence business decision makers, often because we fail to communicate or appreciate http://www.flickr.com/photos/jurvetson/253409227

10. The CEO Design Crit “ I like blue...

11. Designer Advocacy “ Design is good

12. Designer Frustration “ They don’t get it...

13. Jess & Harry’s Guide to Getting It Business Fluency

14. Jess & Harry’s Guide to Getting It

15. Theory

16. vs. Practice

17. Having your hands on all the dials... http://www.flickr.com/photos/philliecasablanca/2327115948

18. PART 1: Lenses http://www.flickr.com/photos/clearlyambiguous/50654311

19. A Fable Designer Goggles (img) http://www.flickr.com/photos/alexerde/2252464567

20. Outside Looking In Thinking about CEO stuff... http://www.flickr.com/photos/visualpanic/407535225

21. GROWTH The Big 5: It all comes down to this Making $ Saving $ Achieving Goals Hiring & Retaining Talent Delivering Value }

22. Making Money http://www.flickr.com/photos/jeffbelmonte/8228640

23. Saving Money http://www.flickr.com/photos/ecastro/3053916892

24. Delivering on commitments Outcome Orientation Achieving Goals http://www.flickr.com/photos/joe57spike/3878578036

25. Hiring & Retaining Talent Smart x Gets things Done quadrant http://www.flickr.com/photos/evert-jan/478482724

26. Customer Employee Shareholder Delivering Value http://www.flickr.com/photos/pinksherbet/3398923323

27. Making Money Saving Money Achieving Goals Hiring & Retaining Talent Delivering Value The Big 5 Keep CEOs Up at Night http://www.flickr.com/photos/alyssafilmmaker/3687665853

28. Big 5 That’s great... How do I apply the ?

29. Show us the most common situations where the Big 5 are in play Help us focus our thinking about the Big 5 We need to focus... http://www.flickr.com/photos/rinzewind/133720761

31. Optimizing vs. Innovating

32. Short Term vs. Long Term

33. Familiar vs. Unfamiliar

34. Surviving vs. Thrivinghttp://www.flickr.com/photos/etharooni/3276254742

35. The Conversation Grid

37. Example of Grid in Action

38. EXERCISE Map one of your own situations on the grid Put someone else’s situation on the grid Explain your placement http://www.flickr.com/photos/urbanwoodswalker/4469149787

40. LENSESdiscussion Q&A The Grid facilitates translation between designers’ concerns and others’ concerns At its heart, translation is about language And that takes us to part 2... http://www.flickr.com/photos/wwworks/3610652504

41. PART 2: Language http://www.flickr.com/photos/renaissancechambara/3461037682

42. A Fable The Tower of Babel http://www.flickr.com/photos/fdecomite/3872685816

43. The Tie http://www.flickr.com/photos/rogerimp/3181052163

44. The Turtleneck http://www.flickr.com/photos/quinet/73741549

45. The Grid is an index to Language Conversations emerge from your location on the grid (or vice versa) Off the grid, and you’re less likely to be having a relevant conversation These conversations fall into three domains

46. The Three Domains People Projects Money (triangle)

47. People

48. Projects

49. Money

50. Unpacking the Grid How do our previous patterns on the grid relate to People, Projects, or Money? http://www.flickr.com/photos/roland/168791534

51. EXERCISE Have a conversation in which you present people, project or money criteria

52. Money

53. The Three Domains People Projects Money (triangle)

54. Leadership (directing work) Management (coordinating work) Execution (doing work) (visualized as a triangle with slices through it) Shifting the Language

56. http://www.flickr.com/photos/junglejims/355831918

57. http://www.flickr.com/photos/beglen/157949348

58. People: Investors

59. Projects Projects > Products > Product Lines > Portfolios

60. Money Expenses, Salary > Budgets > P&L > Revenue > Share Price

61. MONEY – EXTERNAL VIEW http://www.flickr.com/photos/mindfire/315274981

62. Q&A LANGUAGEdiscussion http://www.flickr.com/photos/hauntedpalace/241961747

63. PART 3: Leverage http://www.flickr.com/photos/mshades/2678944694

64. A Fable Story: Mars probe lost in metric to standard conversion http://www.flickr.com/photos/iliahi/2606645766

65. The need for Cultural Fluency Without bridging the cultural divide, language isn’t enough to influence stakeholders

66. Cultureis Communicated through stance Stance is...

67. How to manage your stance Horizontal & Vertical Language Abstraction & Generalization Advocacy, Inquiry & Empathy With a healthy dose of PQ Status Things you can do or say to increase or decrease your status or someone else’s status

68. Description Example Exercise – iterate the conversation Horizontal & Vertical Language http://www.flickr.com/photos/andresrueda/3064596190

69. Description Example Exercise - Abstraction & Generalization http://www.flickr.com/photos/thefangmonster/352461415

70. Description Example Exercise Being a great advocate means not advocating 100% Advocacy, Inquiry, Empathy http://www.flickr.com/photos/rastafabi/529327298

71. Precision Questions http://www.flickr.com/photos/pfala/3108965331

72. For More on Precision Questioning See Resources at Vervago for more about PQ http://www.vervago.com/resources.html

73. Status Management Description (from wiki) Example Exercise http://www.flickr.com/photos/foundphotoslj/524306518

74. LEVERAGEdiscussion http://www.flickr.com/photos/joeshlabotnik/292259730

75. Conclusion for Workshop Q&A

76. Thank you! Keep in touch... Harry Max @harrymax harrymax AT metamax DOT com Jess McMullin @jessmcmullin Jess AT ctzn DOT ca