Virtual Worlds Oct 2007

Virtual Worlds Games and Social Spaces Presented By: Jessica Mulligan October 24, 2007

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who Am I? ,[object Object],[object Object],[object Object],[object Object]

Definitions ,[object Object],[object Object]

Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definitions ,[object Object],[object Object],[object Object],[object Object]

Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definitions ,[object Object],[object Object],[object Object]

Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Game Virtual Worlds World of Warcraft Runescape Ultima Online

Social Spaces There.com Second Life Habbo Hotel

Contrast & Comparison * Kid spaces are both games and social spaces 3D/1st-3 rd Person or Iso-Linear No or Few Game Rules* Player-Generated Activity Show Off My Stuff Be with Friends Mini-Games Frequent Content Updates Supportive Web Content Main Revenue: Items Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Space Game

Contrast & Comparison Free Download SKU Free-to-Play/Upgrade to Premium Virtual Land & Item Sales Merchandising (Webkinz) Retail SKU Monthly Fee Free-to-Play/Upgrade to Premium Virtual Item Sales Business Models Social Space Game

2007 Free Download SKU Free-to-Play/Upgrade to Premium Virtual Land Sales Virtual Item Sales 10% of Market Exp: Runescape, Iron Realms Retail SKU Monthly Fee 90% of Market Exp: WoW, EverQuest II Business Models Boutique/Web Game Premium Game

The Transition: 2012 Free Download Free-to-Play/Upgrade to Premium Virtual Land & Item Sales 40% of Market Retail SKU Monthly Fee 60% of Market Business Models Boutique/Web Game Premium MMOs

Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Estimate of active accounts ** ”Online Game Market Forecasts 2007” by DFC Intelligence, May 2007

Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Estimate of active accounts worldwide. ** Guesstimate of SL accounts that are actually active, not just registered

Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Markets ,[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Virtual Worlds Oct 2007

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