1. By: Jessica

2. Femininity. Courage. Spirit.
• Free People, a more mature, contemporary brand allows the millennial
generation to appreciate the line of clothing that caters to their
intelligence, creativity & individuality, while keeping with its great quality and
affordability.
Their brand image correlates directly
with their customer: social butterflies
in mostly urban areas who work hard
but play harder.
Their clothing tells a story.
A girl who likes to keep busy and push
life to its limits, with traveling and
hanging out and everything in between.

3. Sweet to Tough.
Tomboy to Romantic.

4. What Competition?

5. A virtual journey.

10. Brick & Mortar
Stores

11. FP partners with ASPCA
Adopt a pet! Send us a picture of
your furry friend either on Twitter
or Instagram using the hashtag:
#mynewfurryfriend & we will give
you 25% off your next online order.

12. Whenever someone purchases this eco-
friendly vintage flag bed, profits will go
to your local ASPCA.