Policy Paper on Cultural Diversity in the Information Society, based on research for the EU Parlament's STOA Unit, presented at the "eCulture: the European Perspective" conference, Zagreb (HR), 25 April 2003

1. Cultural Diversity as Human Capital Jesse Marsh Atelier Studio Associato [email_address]

2. Politics of Culture “ Information Society” COMMUNICATIONS TECHNOLOGIES GLOBALISATION OF MARKETS CULTURAL IDENTITY

3. Technology Definitions from The American Heritage Dictionary, Microsoft Bookshelf 1. a. The application of science, especially to industrial or commercial objectives. b. The scientific method and material used to achieve a commercial or industrial objective. 2. Anthropology. The body of knowledge available to a civilization that is of use in fashioning implements, practicing manual arts and skills, and extracting or collecting materials. A humourous invention for a fork-pen that allows employees to work during lunch. A material object produced for an industrial objective (shipping wine), transformed by social practice.

4. Framework INFORMATION SOCIETY CULTURAL DIVERSITY THREAT OPPORTUNITY ASSET OBSTACLE DEFENSIVE ENTRENCHMENT NETWORKED INTERCULTURALITY COMPLIANT HOMOGENEITY SUBTLE DIFFERENTIATION

5. Components of Capability COMMUNICATIONAL CAPABILITY COLLECTIVE CREATIVITY CULTURAL LITERACY TECHNOLOGY LITERACY

6. Evaluation Framework Anchoring and openness. Valorisation of territorial specificity. Counter-balancing global forces of homo-geneisation. Local Develop-ment Opportunities for expression of identity. Ability to communicate, negotiate. Informed access to other norms and expres-sions. Cultural Identity Mutual respect: communities, cultures, individuals. Innovation in building new social structures. Common ground for big and small. Information Society Motivation Competence Access Policy Areas

7. Technical Literacy

8. Cultural Literacy

9. Collective Creativity

10. Policy Shift Review the role of copyright in relation to needs of original artists. Promote Open-Source type agreements. Promote creativity by protecting intellectual and artistic rights, promote investment through commercial protection. Collective Creativity Promote inter-cultural interaction and mutual understanding and respect. Use incentives and legal constraints to influence the culture industry’s production and distribution markets. Cultural Literacy Take advantage of existing competencies and facilities and focus on technology as a means of socialization. Close “gaps” in individual opportunities for access and skills in the most technically efficient manner. Technical Literacy Social Innovation Policy Industrial Policy Stance Objective