a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
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Social media what's all the chat about ? by jez jowett 2009
1. Social Media What ’ s all the chat about? Image Credits : Thanks to Flickr.com creative commons, Google, the blogosphere, any all my blog roll links for the images. This presentation was created in 6 March 2009! It ’ s old and out of date then!!!!!
9. “ the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings in more efficient ways ”
10. “ being social online such as commenting, sharing things and talking to friends and making new ones ”
11. WIKI ’ s BLOGS FORUMS SOCIAL NETWORKS SOCIAL BOOKMARKING WIDGETS CONTENT COMMUNITIES PODCASTS VIRALS RSS CHATS Using those tools
12. 59% TO KEEP IN TOUCH WITH FRIENDS AND FAMILY To do social things such as......
20. POPULARITY amongst natives 1. 100M PER DAY. 70,000 NEW ONES. 83% VIEWERS 200M BLOGS. READ BY 73%. CREATED 45% 57% JOINED SOCIAL NETWORKS. 55% UPLOADED PICS. 22% VIDEOS. 23% INSTALLED WIDGETS. 18% EMBEDED.
21. TRUST from others 2. 90% SKIP ADVERTS 73% TRUST PERSONAL RECOMMENDATIONS ONLY 14% TRUST ADVERTISING ONLY 18% OF TV ADS GENERATE POSITIVE ROI
38. Social Exchange - interactions taking place between consumers (and brands) online. They take place using... Social Media - the virtual communities and tools that people use to connect socially online. This is driven by..... Social Connectors – 3 key audiences of Super Connectors (1- 8%); Connectors (10 - 20%) and the Connected (72 - 89%). They share, converse and connect around… Buzz ,word of mouth, traffic, awareness, links, advocacy, ambassadors, endorsers, fans, sales. Social Currency - the digital bytes of information and inspiration that convey messages (widgets, games, clips, tools, sites). This drives