a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
Social media what's all the chat about by jez jowett 2009
1. Social Media
What’s all the chat about?
This presentation was created in 6 March 2009! It s old and out of date then!!!!!
Image Credits : Thanks to Flickr.com creative commons, Google, the blogosphere, any all my blog roll links for the images.
9. the use of electronic and Internet tools for the purpose of
sharing and discussing information and experiences with other
human beings in more efficient ways
10. being social online such as
commenting, sharing things and
talking to friends and making
new ones
11. SOCIAL
NETWORKS!
WIDGETS!
SOCIAL
BOOKMARKING!
WIKI s!
BLOGS!
Using those tools
FORUMS!
CONTENT
COMMUNITIES!
PODCASTS!
VIRALS!
RSS!
CHATS!
12. To do social things such as......
59% TO KEEP IN TOUCH WITH
FRIENDS AND FAMILY
20. 1.
POPULARITY amongst natives
100M PER DAY. 70,000 NEW 200M BLOGS. READ BY 73%.
ONES. 83% VIEWERS
CREATED 45%
57% JOINED SOCIAL
23% INSTALLED WIDGETS.
NETWORKS. 55% UPLOADED
18% EMBEDED.
PICS. 22% VIDEOS.
21. 2.
TRUST from others
73% TRUST PERSONAL ONLY 14% TRUST
RECOMMENDATIONS
ADVERTISING
ONLY 18% OF TV ADS
90% SKIP ADVERTS
GENERATE POSITIVE ROI
38. Social Exchange - interactions taking place
between consumers (and brands) online. They take place using...
Social Media - the virtual communities and tools
that people use to connect socially online. This is driven by.....
Social Connectors – 3 key audiences of Super Connectors (1- 8%);
Connectors (10 - 20%) and the Connected (72 - 89%). They share, converse and connect around…
Social Currency- the digital bytes
of information and inspiration that convey messages
(widgets, games, clips, tools, sites). This drives
Buzz ,word of mouth, traffic, awareness, links,
advocacy, ambassadors, endorsers, fans, sales.