March 2010 Dovia Presentation
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Slides for Josh Fixler's March 2010 presentation to DOVIA, entitled "Social Media and Volunteer Engagement"
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March 2010 Dovia Presentation
- 1. Flickr: Robert S. Donovan Social Media and Volunteer Engagement Denver Directors of Volunteers in Agencies March 30, 2010
- 2. YouTube: “xplanevisual thinking” XPLANE | Visual thinking
- 3. Flickr: Garry - www.visionandimagination.com Who am I? ?
- 8. FlickrCayusa
- 10. Twitter Flickr SlideShare Delicious You can find me on: Google Buzz YouTube Google Wave Blogger LinkedIn Facebook
- 11. Who Are You? Flickr: -blast-
- 14. Facebook
- 15. MySpace
- 16. YouTube
- 17. Twitter
- 19. Goals Define Web 2.0 Explore the impact of Social Networking Share best practices and learn from case studies Identify opportunitiesfor volunteer engagement Create a social media plan for your organization Flickr: espresso marco
- 20. Have No Fear View this presentation online: www.slideshare.net/jfixler View the e-handout online: www.scribd.com/jfixler Flickr: timsamoff Flickr: timsamoff
- 21. What is ? Flickr: loic_hay
- 22. What is ? “Nobody hangs around in the ‘publish and browse’ Internet anymore. Increasingly people prefer to participate in a new generation of user-fabricated communities where users engage and co-createwith their peers.” -Wikinomics by Don Tapscott and Anthony D. Williams, p. 38 Flickr: loic_hay
- 24. E-newslettersFlickr: Obi Juan Kenobi
- 26. Facebook
- 27. Wikipedia
- 29. Web 1.0
- 30. Web 1.0
- 31. Web 2.0
- 32. Web 2.0
- 33. Web 2.0
- 34. That’s called a Social Map! Facebook app: Friend Wheel
- 35. That’s mySocial Map! Facebook app: Friend Wheel
- 36. That’s mySocial Map! Facebook app: Friend Wheel
- 37. The social map has always existed… Now we can put it to work for us. Flickr: jenjoaquin
- 38. Values of the Social Web Creation Communication Collaboration
- 39. RSS Widgets Social Networking Chat Rooms Message Boards Podcasts Video Sharing Photo Sharing Blogging Micro- Blogging Key Social Platforms (Universal McCann, 2008) Flickr: James Thorpe
- 40. Checking In Any questions? From Twitter? Flickr: Pragmagraphr
- 41. Fact: FACT: Your volunteers are sharing their skills and passions online Flickr: sndrv
- 42. (Universal McCann, 2008) (Universal McCann, 2009)
- 43. It’s not just young people! Flickr: Swansea Photographer
- 44. Nearly 40% of Facebook users are over 35 (insidefacebook.com, 2010)
- 45. Opportunities for Volunteer Engagement In 2009: 35 to 54 year-old demographic grew 328.1% 55+ grew 922.7% The 25 to 34 year-old population on Facebook is doubling every 6 months (iStrategyLabs.com) Flickr: cubicgarden
- 46. What does this mean for volunteer engagement professionals? Flickr: EagleXDV
- 47. Cultivate Your Connections Flickr: alles-schlumpf
- 48. Opportunities for Volunteer Engagement They’re involved Statistics You know them They know you Flickr: Meredith Farmer
- 49. Opportunities for Volunteer Engagement Cultivate relationships around their passions, interests, and skills Flickr: hien_it
- 50. Let them share their gifts with you Opportunities for Volunteer Engagement Flickrmisterymoor
- 51. Meet your friends’ friends Opportunities for Volunteer Engagement Facebook app: nexus.ludios.net
- 52. Opportunities for Volunteer Engagement Shorten Feedback Loops Flickr: elmada
- 53. Social Networking Sites Use “software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.” (Wikipedia) Examples:
- 54. Some social networking sites you should know about
- 55. Best Practices Flickr: Andrew Feinberg
- 56. Let your volunteers lead the way! Flickr: transCam
- 57. A Note On Authenticity "Any organization interested in leveraging communities on MySpace and Facebook must learn about them firsthand… You will come across as clueless and wooden if you try to make a big splash in either place before you really understand their culture of interaction.” (Chronicle of Philanthropy, “Special Report: Face Time.” 1/25/2007) Flickr: Telstar Logistics
- 58. The “Crowded Bar” theory of doing business on Facebook Flickr: Kay McDonald
- 59. Organizational Identity Individual Identity Flickr: Groovymarlin Flickr: tati.ana
- 60. Set Your Goals Flickr: Antonio Martínez
- 61. Knowing the technology’s limitations Flickr: Rosino
- 62. Engage them in a conversation “Remember that you are the host and your goal is to seed interesting discussions not hog the limelight.” –Larry Blumenthal, Open Road Advisors Flickr: Marc Wathieu
- 63. Start Small and Experiment Flickr: BONGURI
- 64. Don’t abandon Web 1.0! Web 2.0 is not a replacement for Web 1.0; it’s a supplement! Flickr: Куртис Перри
- 65. Types of Social Media Interventions: Flickr: Txanoduna
- 67. Integrating Social Media How can you incorporate Web2.0 into the initiatives you are already planning? Flickr: ansik
- 68. The Low Hanging Fruit Flickr: ashley rose,
- 69. How can you meet your volunteers, where they are, and help them to leverage their passions for your cause? Flickr: dasistdasende
- 73. Share their donationAsk your volunteers to: Flickr: timsamoff Flickr: timsamoff
- 75. Case studies Creating a Campaign: Flickr: Great Beyond
- 76. @createthegood Thanks for the RT! We appreciate all the help we can get - we are a volunteer driven organization. Do you have memories of volunteering at The Giving Factory in Horsham? We'd love 2 hear your memory on our Facebook wall: http://ow.ly/18N4X Twitter: @c2cPhilly We R in need of adult volunteers next week to help pack R Horsham warehouse & unload at W. Conshy. Contact briand@cradlsetocrayons.org. We are once again accepting orders from our partners, and volunteers have been busily packing them all day! Consider volunteering with us. Tweet to recruit volunteers! Sports rained out this weekend in SE PA? Use time 2 clean out UR kid's closet & donate unused & outgrown items. We provide receipts 4 taxes.
- 77. YouTube: “kanterbeth” Beth Kanter
- 78. Ladder of Engagement Instigators Create Evangelists Ask Spreaders Share Participant Type Donors Money Happy Bystanders Listen Involvement/Relationship Flickr: cambodia4kidsorg
- 79. 90% Lurkers 9% Intermittent Contributors 1% Social Media Participation Inequality Heavy Contributors -Jakob Nielsen http://www.useit.com/alertbox/participation_inequality.html
- 83. : A new way to think about volunteerism Research Team http://app.beextra.org
- 85. Asking your followers for input More info on this campaign: http://bit.ly/MHAFfacebook
- 86. YouTube Loves Volunteerism! www.youtube.com/user/YTVideoVolunteers www.youtube.com/nonprofits
- 87. Any Questions? From Twitter? Flickr: atomicity
- 88. Flickr: Inky Bob Mapping the Initiative: Work Plans
- 89. Work Plan Elements & Associates © 2009
- 90. & Associates © 2009
- 91. & Associates © 2009
- 92. & Associates © 2009
- 93. & Associates © 2009
- 94. & Associates © 2009
- 95. & Associates © 2009
- 96. & Associates © 2009
- 97. Reality Check! & Associates © 2009
- 98. Reality Check! & Associates © 2009
- 99. Discussion What do you want to be able to do? What resistance or challenges are you experiencing? What will you need to get started? Where do you want to be in three months? In six? Flickr: Earl – What I Saw 2.0
- 100. FINAL THOUGHT: JUST REMEMBER TO BE… & Associates © 2009 Flickr: dhammza
- 101. BE YOURSELF & Associates © 2009 Flickr: roglide
- 102. BE AUTHENTIC & Associates © 2009
- 103. BE REALISTIC & Associates © 2009 Flickr Birrell Walsh
- 104. BE PREPARED (to give up some control) & Associates © 2009 Flickr: renatotarga
- 105. BE BOLD! & Associates © 2009 Flickr: renatotarga
- 106. Thank You! View this presentation online: www.slideshare.net/jfixler View the e-handout online: www.scribd.com/jfixler Flickr: timsamoff Flickr: timsamoff
Notas del editor
- List them on the flip chart
- Begin with Web 1.0 isn’t badBroadcast
- Also good for distribution
- Mention that web2.0 is a misnomer because it is not an upgrade of web1.0
- Communication – discussion, debate, dialogueGreat for getting a group to create the program that you can support (like in NY)
- 1 in 4 Americans is on MySpace, in the UK it’s as common tohave a MySpace as it is to own a dogActive and captive
- 1 in 4 Americans is on MySpace, in the UK it’s as common tohave a MySpace as it is to own a dogActive and captivehttp://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
- 1 in 4 Americans is on MySpace, in the UK it’s as common tohave a MySpace as it is to own a dogActive and captive
- Blogs a good example
- Talk about niche social networks lie dogster.com and dopplr.com (for frequent business travelers)
- An article from the cronicle of philanthropy:As the Chronicle's article reports:"Any organization interested in leveraging communities on MySpace and Facebook must learn about them firsthand," Mr. Gammel says. "You will come across as clueless and wooden if you try to make a big splash in either place before you really understand their culture of interaction."
- Solution, join an observe. Wade in slowly (10 min a day)
- If you want to get conversation going at a dinner party, you don’t ask some blowhard to lecture for 30 minutes. You carefully drop conversational nuggets around the room and watch them take root. On Twitter, make sure you pose questions to your followers and ask for their help. Tap into their wisdom. The point of having those followers is so that you can learn from them.