2. Why use social media?
✤ Easily disseminate information
✤ Speed of communication
✤ Inexpensive
✤ Listening
✤ Damage control
3. Who are we trying to reach?
✤ Journalists
✤ Bloggers
✤ Influencers
✤ Influencers of influencers
4. Where are they?
✤ HARO
✤ Reporter Connection
✤ MuckRack
✤ Listorious
✤ Social Mention
5.
6.
7.
8.
9. How to research
real influencers
✤ Twitter
✤ Blog
✤ Linkedin
✤ Google+
✤ Social Mention
10.
11.
12.
13.
14.
15.
16.
17. What do I do when I find them?
✤ Approaching Journalists
✤ Approaching Bloggers
✤ Approaching Influencers
18. WAIT!!
✤ You’re on shaky ground if you look like a newb
19. Conversational
marketing
✤ Takes longer but yields better results
✤ Establish your knowledge base in
the field you’re marketing to
✤ Start with influencers tangentially
through their connections
20. Build relationships before you
need them
✤ Define your own brand
✤ Advice
✤ Answer questions
✤ Create trust relationships
✤ Build authority to attract influencers
21. Your clients
Are they ready for light-speed communication?
Demonstrate authority
Build trust
Brand loyalty
Easy to locate information on their website
Share-ability
22. Press releases
✤ Social media press releases
✤ Traditional press releases