Figuring out what social network to use, how to measure success and how to find time for it all is a big strain on nonprofit staff. This presentation was part of a half day workshop.

3. Calls To Action

4. Democratic Governors

8. Seize the day

19. Source: Waggener Edstrom

20. • 56% of those that support nonprofits on social
confirm it’s compelling stories that get them to
take action
Source: Waggener Edstrom

21. Source: Waggener Edstrom

22. Foundation Abbe Pierre
• 50,000 signatures on petition
• Reduced petition costs by 75%
• Built fan base of 50,000 to tap into
• %0K ad budget

26. What to measure?
• Traffic
• Shares, fans and followers
• Newsletter subscribers
• Mobile usage
• Donations
• Event attendance
• Volunteerism