Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (15)
Similar a Myth Busting Social Media - Nigel Wood #TeamForum JGA 8th November 2013
Similar a Myth Busting Social Media - Nigel Wood #TeamForum JGA 8th November 2013 (20)
Último
Último (20)
Myth Busting Social Media - Nigel Wood #TeamForum JGA 8th November 2013
- 1. Myth Busting Social Media November 8th 2013
- 3. Is There Anybody Out There? • JGA Associates • Assessors • Careers Advisers • JGA Network • Other
- 4. What We Hear • Worried they are missing a trick • Feeling bombarded with terms such as SEO, PPC, hash tags • Leaflets, cold calling, door drops etc are old school and don’t work any more
- 5. What We Do • How to integrate social media into your marketing plans • Practical guide to how to use the most popular social media tools • How social media can work for you
- 7. What Does it Do For Me? Twitter is widely acknowledged to be one of the fastest growing social media platforms in the world. Growth, per month, has been estimated to be in excess of 1,000% at its peak. www.social-media-training.co.uk With over 300 thousand new daily visitors and over 175 million Tweets a day, in the last two years Twitter has become a mainstream communications platform http://www.emarketeers.com Twitter is one of the leading social networking sites on the Web. It enables its users to send and read messages called “tweets”. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Users may subscribe to other users' tweets — this is known as “following” and subscribers are known as “followers”. http://alison.com Does this turn you onto Social Media?
- 8. Give Me Some What’s • Sell more • Opportunities • Knowledge and information • Save money • Stay relevant
- 9. Sell More • Another tool in the corporate toolkit • • • • Branding Posters Direct mail etc • However: • It is about rapport/interaction • 1-1, not 1 to many • Measurement of response and behaviour is easy and actionable • Hard for big companies to do well
- 12. Save Money
- 13. Stay Relevant
- 14. The 5 Golden Rules • Purpose • Self confidence • Engagement • It is two way – don’t expect to just take • Do one well rather than many poorly
- 15. Prove it Business opportunity evolved through personal social use. Scope extended from coaching to working with SME’s to use social media to generate new business and create a competitive advantage Virtually no social media. Growth is through reputation and referral. This continues to work – but does it leave the company exposed – especially when deliverables include measuring the impact of social media marketing Guy Cuthbert at Atheon Analytics. Regular posting articles contributing to forums etc. Successfully created a company presence and extended the brand reach. Driven by a passion to contribute
- 16. How To Get Started? See knowledge and information above!
- 17. The Irony
- 18. New users. A practical guide as to how to use the most popular social media tools (1-1, or small groups) Already active. How to start raising your profile using social media - for complete beginners to social media. A 2 hour twitter workshop for those already familiar with twitter Get more customers. How to integrate social media with your marketing plans www.fionastewartmarketing.com Twitter @stewart_fi fiona@fionastewartmarketing.com Mobile – 07881 581 801
Notas del editor
- Evolution of social media.Initial point is social. Then it widens – a means of sharing. This then becomes commercialised and then finally mainstream. Another way to look at it is personal and then business phases. The area in green is what we are talking about today
- The context for this slide. So many companies focus on the “jelly” and hope some of it will stick. Who cares about the growth, the number of tweets or 140 characters. I want to know what it does for me. If this is compelling then I might be interested in how it works – get me excited first.
- Doesn’t quite work yet however the message is that to many companies it is another channel – but they can’t do it well. Hwr in reality it is a different way of doing business. You have the ability to engage 1-1 with customers and establish a rapport. You can also measure how effective it has been. The analogy is David v Goliath. What you need to be aware of however is inconsistency in your branding across both social media, your corporate image and what you do. EG does that picture of you drunk falling out of the car compliment your image?
- Gardener example – stay in touch don’t just hope they may order again. Then networking, ways of approaching recruitment and finally segmentation (twitter traffic during football etc)
- Find out – new developments, who is doing what. Research. Solve problems – Lock Smith, Plumber (te jigsaw – working together). Finally there is a new pool of resource who work freelance – and getting. Social media is how you find them- internationally) exploit the time difference
- Promoting and discounts – eg facebookMobile push promotionsInfluencers – not everybodyInsurance – use network and lifestyle to profile – not having a profile may go against you
- Transparency – becoming the norm – get used to itRole of the middle man – disappearing – recruitment agencies – post job on company website – if brand is strong enough get good enough candidatesBack to brand me – need to be seen to have skin in the gameIn some ways you need to be seen to do it –and ride the waveCareers advisers – how can you advise without awareness of the role of social mediaApprenticeships – recruiting through different channels?Looking for new work – online profile ?
- You don’t get a user guide anymore. Iphone – you use it intuitively and work out what has changed in the upgrade.Excel if you have a problem – you go to help. But even better - you go to youtube. Finally doctor Google – I don’t wait for an appointment – self diagnosis thru google (recently in press – India – consultations through Skype). In summary – just do it