Mid-Atlantic Region Libraries of Medicine BoostBox webinar delivered in May 2014. Discussed social media apps, statistics. Had a section on ephemeral apps like Snapchat and Tinder and another section on digital engagement.
2. Overview
· All about today
‐ Statistics
‐ Networks
· All about tomorrow
‐ Ephemerality
‐ Engagement
· Let’s get started
3. Statistics: the lay of the land
· Facebook
‐ 71% of online Americans (85% of US is online)
‐ 63% of users check it daily
‐ 40% check multiple times per day
· Twitter
‐ 18% of online Americans have an account
‐ 46% of users check it daily
‐ Huge media following, mostly mobile use
4. Statistics: the lay of the land
· Instagram
‐ 17% of online Americans have an account
‐ 57% of users check it daily
‐ Mobile only
· Pinterest
‐ 21% of online Americans have an account
‐ 23% of users check it daily
‐ Use HIGHLY correlated with women (4:1)