EmpowHER.com Media Kit. 5th largest women's health and wellness online content and community. Contact sales@empowher.com

1. Media Kit
Answers. Advocacy. Community.

2. EmpowHER is a leader in
women’s health and wellness
on the Web.
Our Mission
To improve women’s health and change their lives.
For HER
EmpowHER gives women the health and wellness help
and answers they want. Millions of women come to
EmpowHER.com every year seeking health and wellness
information, a community of women just like themselves,
and tools for advocating for the health and well-being of
themselves and their loved ones.
For Health & Wellness Marketers
EmpowHER is your online marketing and communications
partner for reaching the women who need your services,
treatments and products. They’re looking for you. They need
what you’re offering. We’d like to introduce you to them.
Overview
Top5 Top 25 Top7%
Women’s Health Of All Women’s Of All Health Sites
& Wellness Site Lifestyle Sites Source: Experian Hitwise
Source: Experian Hitwise
Source: Experian Hitwise
(all categories)
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3. By a woman. For women.
I got sick
After a complete hysterectomy, my health tanked. The
sicker I became, the more depressed I got. I was so
depressed and hopeless I didn’t want to live anymore.
I sought help
Through a recommendation of a friend, I finally got the
help I needed. The fix was simple, but was so hard to find.
I thought “with my access to health resources this was
harder than it should have been. If this happened to me,
what is happening to women all over the world?”
I got well, and then... I got mad
At that moment, I decided I would dedicate my life to
making sure no other woman would suffer as I had. That
is how EmpowHER was born. It is the resource I wish I had
when I was sick, and I feel blessed that it has already helped
millions of women all over the world learn to advocate for
their own health, and to support each other.
Founder
Inspiration for EmpowHER
EmpowHER Connects with Women’s Needs
For Information To Connect with Each Other
In 2001, the Institute of Medicine validated the need The California HealthCare Foundation reported
for studying the gender differences in all areas of that when patients managing the same chronic
biomedical and health-related research. EmpowHER condition share observations with each other, their
supports women’s health research and advocacy, collective wisdom can yield clinical insights well
and strives to provide the best resources and tools beyond the understanding of any single patient or
for women to take charge of their own health and physician. EmpowHER offers women a safe and caring
well-being. community where they can connect and share with
each other.
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4. Meet HER. The Chief Health &
Wellness Officer for The Family
Source: Quantcast
EmpowHER’s Audience is:
Web savvy
9 out of 10 Women Seek Information via the Web
National Marketing Institute, 2009
Social media savvy
75% of Women Actively Use Facebook, Twitter and
Blogs to Stay Connected
BlogHer, 2009
Community-oriented
8 out of 10 EmpowHER Members Trust Health and
Wellness Advice Shared by Other Women on EmpowHER
EmpowHER Member Survey, 2010
Hyper-qualified
30% of Women Have “Big 6” Health Conditions; While
51% are “Active & Fitness Oriented”
World Health Organization, 2009
Influential
More than 80% of Healthcare Purchasing Decisions
are Made by Women
Daria Blackwell, Knowledge Clinic Inc., 2008 Women’s Health Conference
Consumer Profile
2011 *projected
20M*
Unique Visitors She Comes to EmpowHER for:
100%
growth from • The largest women’s health and wellness content
previous year library on the Web
2010
• The largest peer-to-peer community of women
10M talking about their health and wellness
233%
growth from • Advocacy advice, tips and tools for HER, and HER
2009
previous year loved ones
3M
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5. EmpowHER improves health.
Changes lives. Saves lives.
“Plain and simple... EmpowHER
saved my life.”
Gina was suffering from irregular periods, heavy bleeding,
and severe depression. Her treatments did not help her and
she came very close to taking her own life. Then she heard
about EmpowHER. She went to the site and shared her
story, and within 24 hours she was on a brighter path. Now
she has a doctor who is really addressing her issues and she
feels like a new person.
Gina
Member, EmpowHER
“Reading an article on EmpowHER
saved my loved one’s life.”
MonaLou’s partner was having odd sensations in his
abdomen. Initially, neither seemed concerned. However,
after reading an article on EmpowHER about the
symptoms of aortic aneurysm, MonaLou realized that
these symptoms matched her partner’s. They immediately
made an appointment to see his doctor who scheduled
emergency surgery. The size of his aortic aneurysm was at
the top of the danger scale. Had it burst; he would have
died. Post surgery, he is a perfect picture of health.
MonaLou
Member, EmpowHER
“Thank you for such a life-changing
experience.”
Christina had a complete hysterectomy in her 30’s,
creating a confusing path of changes to her body. Her
doctor could not give her the answers she needed, so
she turned to Internet research. She found the answers
she needed on EmpowHER. According to Christina,
“EmpowHER has been a tool for me that has been the
missing resource I have been looking for all this time.”
Christina
Member, EmpowHER
In HER Own Words
Content Community Social Engagement
Featuring over 60,000 pieces of Over 50 groups have been created RESULTS
Hundreds of thousands of health
original video, text and user- by EmpowHER members on topics questions, stories and comments
generated content, EmpowHER.com ranging from diet, to arthritis, to are posted daily making EmpowHER
has one of the largest women’s parenting. one of the most active women’s
health and wellness libraries on the social networks on the Web.
Web.
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6. We can help you help others.
“Our EmpowHER campaigns have provided us
with a solid 4:1 return on investment. EmpowHER
stands out among its peers. They have provided us
rich content that is targeted to well-informed and
highly-interested health care consumers.”
Greg Harrison , Administrative Director,
Marketing & Business Development,
Saint John’s Health Center
“EmpowHER has been an excellent addition to our
integrated marketing campaigns at Banner Health.
We are impressed. EmpowHER has over-delivered
on unique visitors to our content and profiles,
and the company’s staff offers great ideas, helpful
resources, and measurement to prove the value in
our investment. We look forward to expanding our
relationship.”
Stacy Mowery, Director of Brand Strategy,
Banner Health
“EmpowHER delivers. They exceeded our
campaign’s monthly unique visitor goal by
2 times; drove nearly 2,500 qualified visitors
directly to our site, and delivered more than
26,000 page views to our sponsored content.
We wanted to reach women in their 30s -
50s actively looking for health and wellness
resources. EmpowHER was an ideal online
partner.”
Shelley Ducker, Associate Director ,
Communications,
Qiagen
In THEIR Own Words
EmpowHER Gets Results Clients Come to EmpowHER for:
Looking for a 2:1 to 4:1 ROI? Smart marketers that • Compelling educational content
work with EmpowHER win share of mind and wallet • Top search rankings
with nearly 1.5 million women who are making
health and wellness buying decisions every month. • Broad content publishing and distribution
• Highly-qualified impressions, traffic and audience
• Brand-safe social media engagement
• Targeted prospecting and lead development resources
• ROI measurement and reporting
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7. We introduce health and
wellness marketers and
agency professionals
to highly-qualified and
engaged consumers.
$2.2 Billion
Health and wellness advertisers
will spend $2.2 billion in online
marketing in 2011; growing at
10% per year.
eMarketer, 2010
157 Million
The overall number of eHealth
Consumers, those online for any
health and medical information,
has grown significantly over the
past four years. This market now
stands at 157.5 million consumers,
or 1.6 times the number of eHealth
Consumers in 2005.
Manhattan Research Resource, 2009
Market Profile
Partners & Clients We Serve
Health Care Marketers Agency Professionals
• Health Care Providers/Hospitals • Digital
• Pharmaceutical/OTC • Marketing Communications & PR
• Medical Device • Advertisers
• Consumer Packaged Goods • Media Buyers
• Health Insurer/Payer
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8. Content & marketing
opportunities that work for you.
Content Development - Content is king.
And, we’re great at king making.
Video, text and user-generated content is created by a
world-class team of Internet and television producers and
expert health and wellness editors.
Optimization & Marketing - Be seen. And
found.
Content is transcribed and search optimized for maximum
performance on the big engines, then is published and
syndicated to millions of consumers.
Advertising & Traffic - Eyeballs don’t matter.
Customers do.
Content is promoted to highly-qualified-and-engaged
consumers looking for what you have to offer. Qualified
audience performs better than ad impressions.
Social Media - Brand-safe social interaction
works. We’ve figured it out.
Your brand is safer in our hands on the social Web than
anywhere else. We understand the unique challenges with
regulatory bodies and laws that affect your brand, and we
know how to help you acquire social assets, engage them
appropriately, and protect your brand in the process.
Measurement & ROI Reporting - If it can’t
be measured, it can’t be managed.
Detailed statistics, robust analytics, intuitive narrative
and easy-to-follow charts and graphs give you clarity and
insight to prove, measure and improve ROI.
Services
Targeted Marketing Gets Results
EmpowHER users want smart content that teaches trust, and empowerment to make the best choices
them something and is easy to find online. They seek for themselves and their loved ones.
validation about their experiences from peers they
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9. Sponsorship programs you can’t
get anywhere else.
Content Sponsorships
Over 650 health conditions and wellness topics for women – the
largest range on the Web – offers your brand the best fit online.
Resource Center Sponsorships
“Hot Topics” Resource Centers
Packaged editorial destinations that combine timely news and relevant
third-party or EmpowHER-developed content for brands who do not
have original content.
Custom Resource Centers
Custom editorial destinations that integrate original content into
brand-specific messaging, direct marketing or market research
campaigns.
Campaign & Program Sponsorships
1000Women Campaign
Viral and cause marketing converge here to create one of the largest
online grassroots campaigns for women’s health and wellness offering
powerful direct-to-consumer opportunities for brands looking to
create a cause-oriented relationship with the women they serve.
The Women’s Conference®
Unique opportunity at the preeminent forum for women in North
America. Direct-to-consumer promotion, product placement, billions
of media impressions, brand integration and tv-quality commercials
integrated into custom-produced educational programming on the
hottest topics in women’s health.
The WNBA’s Phoenix Mercury
Affiliate with a leading sports franchise without breaking the bank.
Brands that serve female athletes and active, fitness-minded women
of all ages shouldn’t miss this opportunity. Sponsorships are
customized to meet your specific needs and include content,
experiential marketing and highly-effective Web promotion.
Offerings
How Our Sponsorship Programs Work For You
EmpowHER has developed unique sponsorship you to reach them through partnerships exclusive to
programs that target women looking for the products, EmpowHER that cannot be found elsewhere.
treatments and services you provide. And, we allow
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