Havit Hybrid Marketing System

1. An unrivaled
marketing system for
franchise growth
Havit Hybrid Marketing Platform
havit integrated marketing communications

2. Hybrid thinking
Every economic engine needs a Catalyst
You have a franchise to grow, operations to perfect,
and a bottom line to enhance. All the more reason
to trust your marketing and brand management
to a partner uniquely qualified to handle them.
We’re Havit, and we are a catalyst for effective
and efficient marketing communications. We
move faster, act smarter, and save you money.
In fact, Havit is unlike any marketing partner
you’ve ever encountered.

3. It started with some Breakthrough Thinking
Comprised of marketing veterans, Havit
understands what works and what doesn’t.
As a result, we’ve shed the inefficiencies
and expense inherent in most agency
Centralized/Decentralized Model
structures. What’s left is a smarter, more
Maintaining centralized oversight
agile creative enterprise.
while establishing control points at
the perimeter of your business.
Havit builds profitable programs based on
competitive threats and market obstacles
unique to each client. The only thing ‘off
the shelf’ is our expertise. The rest is all
about you...
Hybrid Thinking which got us to thinking...
1
Value What if we created an online environment
Proposition
that gave franchise owners total oversight,
yet freed them from the task of policing
the marketing efforts of franchisees?
2
Value What if it also acted as a company-wide
Proposition
social network where owners could ask
questions, share success stories and build
on the experience of others?
3
Value What if it was used as a repository for ROI
Proposition
tracking, response rates, and vendor lists
just for starters?
Well, then...we might have something here.

4. Havit Hybrid Marketing Platform
We’ve perfected the Hybrid platform while
working with companies like:
Operating on the centralized/decentralized model
You are the center of your franchise universe,
These industry giants trust Havit with over and the franchisees operate at the perimeter.
3 million messages per month, 45 million
They are in the trenches, and they experience
impressions per day, executed within 36
trends and issues particular to their market.
major markets throughout US.
In many respects, you’re a lot like them. You
Sure, you could develop a very focused co-op
have a strong central brand, but the needs
of the field can overwhelm your centralized marketing program, but who has the time to
marketing staff. So why not put the power
do that and grow their franchise? What’s more,
of the Havit Hybrid to work for you?
you depend on the success of your current
franchisees to grow your bottom line. Ignoring
their best interests is not an option.
With the Havit Hybrid Marketing Platform, we
partner with you to:
In good company
The beauty of the hybrid lies in its ability to
maintain centralized marketing control, yet still
account for the specific needs of your owners.

5. Web-based technology
Online marketing repository
First and foremost, this robust online environment
organizes all of your marketing resources and delivers
a cohesive approach your entire organization can use.
It ensures adherence to brand standards and removes
much of the marketing burden from your local stores.
Local autonomy
We partner with you in determining messaging and
tactics to establish an acceptable framework in which
your stores may operate. Then we work closely with
them to address issues particular to their market.
Easy-access from
You’re happy. They’re happy.
anywhere in the world
Added value
In addition to its core functionality, the Hybrid is both
Response tracking
a tracking tool and a social network. Want to find out
what’s working and what’s not? Response tracking
Social network for the
lets everyone know where marketing dollars are best
free exchange of ideas
spent. Interested in the free flow of ideas? The online
community is a place to share ideas, success stories
and operational triumphs.
It’s an education
We like to think of the Hybrid as a big marketing lab
built to ‘test, learn and apply.’ The more you use it, the
smarter you get!

6. Why Havit?
Although money is tight and consumers are
We’re a true partner
hesitant, it’s the perfect time to engage Havit.
Realize savings through economies of scale: Our goal is to engage in healthy relationships centered on
mutual respect and trust. And thanks to Havit’s experience,
creative execution, you
eliminate the expense of additional agency we understand what you need, when you need it. So it
resources at the local level
naturally follows that we deliver on time, on budget and
on strategy.
media buys
harder for you.
We understand your audience
Knowing what makes people tick is the key to profitable
bene t from smart strategy and brilliant
persuasion. That’s why we’re students of life. We observe
response rates and add to your bottom line. human behavior, identify patterns, and gauge response to
various marketing vehicles. The result? Methodologies that
are always improving on how we deliver our product.
We’re mighty creative
Yes, we’re analytical and strategic in our methods. But
we’re also mighty creative, too. Havit offers original and
innovative thinking for traditional and new media alike.
Savings without the sacrifice
Our creative team has a penchant for crafting relevant and
persuasive messages that cut across any medium.
There you Havit.
In case you haven’t already picked up the phone, we’d love
the opportunity to get to know you a little better. And we
welcome the chance to tell you even more about what we
do. Please give us a chance to get acquainted – you’ll hear
from us soon.

7. Baltimore
| |
Philadelphia 301.60.HAVIT info@havitad.com www.havitad.com
Raleigh