Introduction to Podcasting seminar for continuing education class in Digital Marketing.

1. Introduction to
Podcasting
Big Picture Advisors
BizBuzzCharleston
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2. What we’ll cover today
•What is a Podcast
•Why Podcast
•How to Podcast
•How to use Podcasts
•Podcast Exercise
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3. What is a Podcast?
!
A podcast is a digital medium consisting of an
episodic series of audio, video or digital files
subscribed to and downloaded through web
syndication or streamed online to a computer or
mobile device. !
!
!
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4. Podcast Examples
• This American Life thisamericanlife.com
• Slate slate.com
• Radiolab radiolab.com
• TedTalks ted.com
• ConversionCast conversioncast.com
• Entrepreneur on Fire entrepreneuronfire.com
• The Joe Rogan Experience podcasts.joerogan.net
• WTF with Marc Maron wtfpod.com
• BizBuzzCharleston bizbuzzcharleston.com
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5. Podcast Formats
• Audio Blog
• Interview
• Co-Hosting/conversation
• Panel Discussion
• Call in/Audience Participation
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6. Podcasting Statistics
(2012 Edison Research Paper)
• 46% familiar with term
• 1 in 3 have listened to podcast
• 50% of podcast listeners use social
media at least 1x/day
• 70% are under 45 years of age
• 44% have incomes above $75K
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7. 62% use Facebook ONLY from mobile devices
(May 2014 Facebook Statistics)7
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8. Why Podcast??
Content is the new currency of the internet
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9. Why Podcast??
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• Establish Authority/Expertise
• Reinforce Brand
• Control your content - tell Your story
• Educate your audience
• Expand Content Management Options
• Express Emotion & Passion
• Broaden your audience
• Intimate engagement versus print
• Reach Audience via Mobile
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10. How to use Podcasting
• Talk about/Promote a product, service
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• Explain how to use your product
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• Goodwill - Give back to the community
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• Establish ‘Territory’
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11. How to use Podcasting
Establish Your Authority
• What are you good at
• What do you want others to think of you or your business
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Establish/Support Your Brand
• Tell your story
• Give your brand context
• Give your brand relevance - the “Why”
• Tell the story of your customers
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!
!
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12. How to Podcast
Equipment - the basics
•Microphone
•Recording Online
Skype
GoToMeeting.com
InstantConference.com
•Editing Software
Garageband
Audacity
Adobe Audition
•Podcast Hosting
FTP
Libsyn
Soundcloud
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13. Podcast Creation Flow
1. Prepare Podcast Notes
2. Prepare Interviewee (if applicable)
3. Prepare recording equipment
4. Record Podcast
5. Edit Podcast
6. Tag Podcast
7. Store/Host Podcast
8. Distribute Podcast
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14. Podcast Format/Flow
Intro
Welcome Section
Interview/Discussion
Break (Promotion or Special Section)
Continuation
Goodbyes/Thank You/CTA
Outro
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15. BizBuzz Charleston Podcast Interview Flow!
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1. Intro!
• I will give a brief intro of you and your job/position and company. !
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2. What’s Buzzing? -• Here you will share a story of your recent job or business
success!
• I will follow up with a few questions regarding your story. The objective is to create
a relaxed conversation.!
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3. The Nectar!
• Share with the audience one or two things about you or your business that is not
well known – but should be.What’s something special about you that makes you
proud.!
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4. The Hive!
• What are the biggest challenges or opportunities facing you about doing business
in Charleston?!
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5. The Queen Bee’s Question!
• What is the best business advice you've ever received? Or have given?!
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6. Summary and Goodbyes
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16. Podcast Intro
• Add music/drama
• Tells what the podcast is about
• Opportunity for CTA
• Opportunity for ‘Teaser’
• Opportunity for Sponsorships
• Example
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17. Podcast Outro
• Add music/drama
• Recap Podcast subject
• Opportunity for CTA
• Opportunity for Sponsorships
• Example
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18. Podcast Distribution
• Website
• iTunes
• Stitcher
• SoundCloud
• YouTube
• BlogTalk Radio
• Social Media
• E-Mail Marketing
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19. Podcast Distribution
Social Media
• Facebook
• Linkedin
• Twitter
• YouTube
• Pinterest
• Tumblr
• Google+
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20. How to Promote a Podcast
• Social Media
• Press Releases
• E-Mail
• Webinars/Seminars
• Radio
• Ads in papers/trade journals
• Mobile App
• Word of Mouth
• Through your guests (interviewees)
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21. How to Monetize a Podcast
• Sponsorships/Ads
• CTA’s
• Affiliate Marketing
• Webinars/Seminars
• Books/Downloads
• Link to Products (Website/Store)
• Link to Services (Website/Office)
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22. Introduction to Podcasting
Summary
• Podcasting can be a powerful marketing tool
• Access to podcasts is easy
• The barriers to entry are low
• Podcasting can build authority
• Podcasting can engage your customers
• The ‘Under 40” professionals ‘get it’
• Podcasts can be ‘repurposed’ for blogs, social
media posts and other marketing purposes.
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23. Podcast Exercise
• Decide on Topic
• Decide on podcast format
• Write a 15 - 20 second Intro
• Write a 15 - 20 second Outro
• Prepare a Podcast Flow
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24. Introduction to Podcasting
Big Picture Advisors
BizBuzzCharleston
!
bigpictureadvisors.com
bizbuzzcharleston.com
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joel@bigpictureadvisors.com
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