1. Tactics I've used for marketing,
especially social media
marketing, advertising, and
engagement (not a pretty
presentation, more of a personal
file).

2. Goals
Increase Membership
Highlight influencers and partners
Strategy
Simplify messaging
Advertise/Use PR
Increase organic signups
Tactics
simplify homepage, specific content landing pages,
consolidate and redesign blogs, new welcome process,
new welcome email
CPC and CPA to reduce risk, test ads, hire PR firm,
google alerts to engage with blogs for our keywords
encourage sharing, developing engaging content, blog
outreach, SEO

3. Before.....

4. After....

5. Specific content landing pages (e.g. food), blog redesign...

6. Mom Blog Tour...
http://www.jollymom.com/2010/04/springpad-your-free-online-
personal.html

7. Banners....

8. Shareable content.....

9. Engaging Content....

10. Goals
Get people on the site and make it seem active
(new users consistently coming and going)
establish a community of music gaming fans who
play an average of 20 minutes per session
Strategy – start with a niche community of indie
music fans and expand out from there
Tactics – exclusive invites (closed community),
get targeted traffic (various advertising
methods), partner with indie music labels, keep
CPA as low as possible, raise second round of

11. Self Service Ads – Less Risk

12. Sponsored Blogposts

13. Guest DJ’s

15. PR....

17. Contests

18. Artist Promotion

19. Sponsorship Deals

20. Creative Placements

21. exploring all the options....

23. Unusual Placements....

24. Incentivized CPA tests

25. Landing Page tests

29. Importance of Content
Guest DJ’s: increased repeat session length by 23%
Went from 14 minutes to 17 minutes after we sent
initial guest DJ email
Newsletters increased returning % by
15%
Second game increased time on site to 25
minutes, Third game to 30 minutes