Ideas For TripAdvisor To Leverage Social Media And Pr

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TripAdvisor

Leverage Existing Users ,[object Object],Put links on all TripAdvisor pages to build social media fan bases for Facebook, Twitter and YouTube pages, and build a MySpace page. When users interact with TripAdvisor on these sites, their friends are notified through the newsfeed. Currently TripAdvisor gives prizes each week to be a fan on Facebook, but this is only advertised on the Facebook page, not on the main TripAdvisor site. (Jeep does a great job of introducing their social media pages on their own website).

Integrate Deeply with Social Networks ,[object Object],These are examples from Yelp when a user writes a review.

Incentives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What to do with fans on social nets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples from Upromise

Leverage Social News Sites ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Leveraging Digg ,[object Object],In this example, TripAdvisor would try and build a relationship with “jboitnott,” the Digg user who made the story popular , and who based on his Digg history likes to submit and vote up travel stories (see image). Later on, he will hopefully begin to “digg” TripAdvisor articles.

Conversing with Twitter users ,[object Object],[object Object],[object Object],Interact with Twitter users to be helpful. Reply to this poster with some helpful info about San Diego or best day trips from LA. Hopefully she’ll reply to @TripAdvisor and her 6300 followers will notice this

Importance of Twitter & Digg ,[object Object],[object Object],[object Object]

Tools ,[object Object],[object Object],[object Object]

Contests ,[object Object],[object Object]

Create Apps For New Partners ,[object Object],[object Object]

Utilize TripAdvisor Homepage ,[object Object],Apps & Tools

Encourage More Use Of Widgets ,[object Object],[object Object],[object Object],Create case studies of hotels using TripAdvisor. Here’s an instance of how the Charles Hotel picked great reviews and put them on their website, without the widget.

Actively Promote Widgets ,[object Object]

Harness the Power of Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Custom Business Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Piggyback on Expedia ,[object Object],[object Object],[object Object],[object Object],[object Object]

Flickr ,[object Object],[object Object]

Squidoo ,[object Object],[object Object]

PR – Content Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR – Content Ideas ,[object Object],[object Object],[object Object],My favorite hotel is the Four Seasons in Maui and my top attraction to visit in NYC is 30 Rock!

PR Partnerships ,[object Object],[object Object],In this example, Ted Danson was a guest writer for CNN.com and identified as such.

Targeting Writers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Create New Niches ,[object Object],[object Object],[object Object]

Tracking Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Offline Branding ,[object Object],[object Object],[object Object],[object Object],Check Out Our Ratings On TripAdvisor!

Ideas For TripAdvisor To Leverage Social Media And Pr

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Ideas For TripAdvisor To Leverage Social Media And Pr