This document provides guidance for students completing a Year 12 Media Coursework presentation. It instructs students to include their name, course details, and any film images on the opening slide. Throughout the presentation, students should keep slides interesting but not overcrowded. The document outlines using techniques like PowerPoint, word documents, videos, avatars, blogs, and websites to address the seven evaluation questions. It emphasizes using various media and being creative while accurately referencing sources. The goal is for students to demonstrate their skills, knowledge gained, and progression over the course of the project.

1. Year 12 Media Coursework
Exemplar OCR Electronic
Evaluation Presentation
On the opening slide you should put down the
following:
Unit G321 – Foundation Production and brief title, in
this case: “The titles and opening sequence of a new
fictional film.”
Full name and candidate number
Attach any images of the film to use in the background
if you like, make it stand out and look nice.
www.alevelmedia.co.uk

2. Use no more text than this
for each slide
• Throughout the presentation, try to keep
the style and theme of the slides
interesting but not too busy.
• Don’t cram too much into one slide, just
use an extra slide.
• You should really use a PowerPoint as an
aide memoir, which means you have a
series of points or statements that you can
talk about or link to in more detail.

3. Presentation methods
• The following is related to using
powerpoint, but you can also embed
responses to some of the seven questions
using this method on slideshare or
authorstream.

4. Word Documents
• Unless asked specifically, avoid large
pieces of text.
• Embed documents on your blog or link
from PowerPoint to sites like scribd.

5. Video
• Please attempt video blogs (vlogging)
where you see most fit.
• Upload your work onto a YouYube
account or Vimeo.
• Create a director’s commentary using
VoiceThread

6. Avatars
• Don’t like to be on camera? Use an
avatar
• Narrate or use text to speech conversion
tools at either Voki or readthewords.com
• A fun way to liven up your presentation or
blog – use animation scenes.

7. Blogs and websites
• If you’re presenting on a blog, read the
presentation and then see
• You could host your presentation on a
website that’s easy to create and looks
professional. Great for maintaining a
theme

8. Introduce yourself to the class and
teachers/examiner
• The whole presentation should be filmed for the
purpose of moderation and allow Q & A from
peers and teachers – allowing you to pick up
marks if you’ve omitted certain details
• Show your completed 2 minute film sequence by
introducing the title and genre of your film.
• You can insert a link to play the movie directly if
you like or have it embedded on your blog.
• For magazines – you should have all pages
saved as best quality jpeg or pdfs.

9. Putting your production on the web is
the first step towards global distribution

10. Using OCR as an example, the
evaluation has seven questions.
• Each one should be addressed using a
different presentation method or
technique to demonstrate creativity and
skill through implementing use of ICT
• For other specifications, use screenshots
and web links to support your written
evaluation

11. 1 - In what ways does your media product use,
develop or challenge forms and conventions of
real media products?
• Devote at least 1-3 detailed slides to this.
• This is your chance to summarise your genre research,
including: what you found out; what types of codes and
conventions were common in your chosen genre.
• Make sure you cover the key concepts and use media
terminology accurately at all times.
• What magazines/magazine design web pages did you
look at to help you – why were they useful? You can
insert links to YouTube or other websites for specific
references.
• Reference all sources, and don’t plagiarise!

12. Question 1 continued…
• Explain how you developed your magazine
to match that of real magazines of similar
style and form (techniques, camera shots,
layout, editing, mise en scene).
• Have you tried anything different that
challenges the genre or gives it new life?
• Break your magazine page into sections.
Zoom in and print screen each to analyse
in detail

13. 2 - How does your media product
represent particular social groups?
• 2 – 3 slides
• How have you represented the students in your
magazines?
• Is it positive or negative representation?
• Did you use stereotypes?
• How did you position the audience?

14. • What were you trying to create, i.e., an
ideal sixth former or bad teacher?
• What technical skills helped you construct
representation of your character?
• Attach a screen grab or digital picture of
your subjects and talk about your choice
of costume/make up/persona.

15. 3 - What kind of institution might
distribute your media product & why?
• 2 – 3 slides.
• What research did you do into Institutions
(the companies that make the films)?
• Why did you chose a particular company,
what’s their ideology?

16. • Mention and list the type of research
sources you used, i.e.,
www.magforum.com
• You should talk about production,
distribution and exhibition if you can.

17. 4 – Who would be the audience for
your media product?
• 2-3 Slides
• This is an opportunity for you to detail any
audience research you have conducted.
• Refer to social demographics

18. • Give a profile of the type of person who
would enjoy your magazine; similar
magazines they like and would pay to read.
• Did you conduct any questionnaires about
type of magazines your audience like?
• This is a chance to discuss any uses and
gratifications (slide 2) and psychographic
profile of your target audience.

19. 5 – How did you attract/address your
audience?
• What was within your media product that
appealed to them?
• Relate this back to genre and
conventions, will the audience be
satisfied?
• What other techniques made your
magazine appealing?

20. • Did you show your magazine to an
audience for feedback? Put a link to
YouTube or to your blog here that
attaches directly to a focus group or series
of vox pops about your magazine and
evaluate the type of feedback you have
received.
• What could be improved?

21. 6 – What have you learnt about
technologies from the process of
constructing the product?
• 2-4 slides detailing everything you have learnt
from using technology.
• List any technical difficulties you encountered.
• What software and hardware did you use?
• Did you realise so much work went into creating
similar media products?

22. • Assess your technical skills: are there any
shots or edits you are really proud of?
• What would you do differently to improve
or alter your product?
• Were there any limitations to your
creativity?

23. 7 – Looking back at your media self
before the project?
• 1-3 Slides
• Insert a link to your original preliminary exercise,
perhaps use voicethread or show screenshots.
• Comment on how you found the term – what was the
hardest thing to overcome?
• Were you happy with it? Be totally honest and pick apart
the good and bad elements of it. This is an evaluation.

24. • How does your final 2 minute film opening
demonstrate a progression in the
standards of filming compared to your
preliminary.
• Again, you can use screen grabs to
illustrate specific points or make a
comparable.
• Lastly, what do you think you have learnt
from completing the coursework overall?

25. Include all references
• Comprising websites you used to help with
research and planning
• Voicethread, YouTube, Scribd, Wix,
Slideshare links must be checked.
• Include any other information or media
that you feel is relevant to your project at
the end, including acknowledgements and
thanks linked to the project.

26. If you’re blogging
• Make sure you embed each question as a
separate post
• Use a different presentation method for
each question (looks better).
• Be creative, include images, hyperlinks
and accurate references.