Libraries can't afford for marketing to be an afterthought. It's a way to connect with your community, campus and school. Join UW-Green Bay librarians as they discuss how their library built a comprehensive marketing plan, utilized the talent of students, experts, partnered with stakeholders and designed popular events for its patrons. The end goal? Creating a vibrant and engaging environment. The session will wrap up with a lightning round, where you will be invited to share your ideas and experiences with marketing.

1. +
Creating an Engaging Library:
Marketing from the Ground Up
Renee Ettinger
& Joe Hardenbrook
Cofrin Library, University of Wisconsin-Green Bay

2. +
Programming

3. + Bash
in the Stacks
Freshmen
Food
Games
Welcome
Partnerships
Nerf
tag

4. Bash in the Stacks video

5. +
Library Pumpkins
Spur of the
Moment
Little Planning
Start Small
Take a Risk

6. +
Authors & Artists
Runs Every
Other Year
Faculty & Staff
Celebration of Scholarship
National
Library
Week

7. +
Library’s 40th
anniversary
National Library
Week
Perception
“changer”
Successful
1st run
Edible Books

8. Edible Books video

9. Relax, Unwind
+
Stress Relievers
Therapy
Dogs
Low Maintenance Activities
Final Exams Week

10. Final Exams video

11. +
What
leads to success?

12. +
Before
Little admin support
No budget
Little Time
Inattentive Social Media
Always on the backburner

13. +After
New Leadership
Emphasis on Priorities
Raise the Library’s Profile
Make Campus Connections

14. +
Tapping Your Users

15. +
Student Talent

16. Student Talent video

17. +Partnerships
FOCUS
(Freshmen)
Student Life
You need
to ask!
$$$$
Chancellor’s
Office
Provost’s
Office

18. +
Students
Meet
regularly
Enlarged group
Focus on
Events
Dedicated
Responsibilities
Library Marketing Evolves

19. Social
+
Media
More photos
& video
Phoenix
Phanatics
Guidelines
Facebook
Twitter
“Ready to
Go” Posts
Doesn’t always
have to be about
the library

20. +
Lightning Round

21. +
Questions

22. +
Contact Info

Renee Ettinger, University of Wisconsin-Green Bay


ettinger@uwgb.edu
Joe Hardenbrook, University of Wisconsin-Green Bay

hardenbj@uwgb.edu

23. +
Lightning Round
Presenters

Colleen Rortvedt, Appleton Public Library



Contact: Tina Babler, tbabler@apl.org
Branding Research at APL
Teri Talpe, UW-La Crosse



Contact: Stefan Smith, ssmith@uwlax.edu
Murphy Library Hall Librarian Program
Jennifer Nelson, Viterbo University

jnnelson@viterbo.edu

Introducing VitCat to the Viterbo community

24. +
Photo Credits

This presentation features images from Flickr that are available for use with a Creative
Commons license:

“Questions” by Tim O’Brien: http://www.flickr.com/photos/oberazzi/318947873/

“Instagram and other social media apps” by Jason Howie:
http://www.flickr.com/photos/jasonahowie/7910370882/

“Lightning” by Bruce
Guenter:http://www.flickr.com/photos/10154402@N03/2840585154/

“The Adventurers” by Michael Ocampo:
http://www.flickr.com/photos/mikee032901/2306216747/

“The Talent in Neon!!!” by Maryalena Salman:
http://www.flickr.com/photos/hookerplz/6266047952/

“Swimming Lanes” by agaumont: http://www.flickr.com/photos/agaumont/5183893016/

“No Lifeguard on Duty” by Ken Fager:
http://www.flickr.com/photos/kenfagerdotcom/5232492353/

“Top of the World” by Izzard: http://www.flickr.com/photos/izzard/183927/