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© 2013 Advanstar Inc.
                                CONFIDENTIAL



   The MotoGPTM Experience
ADVANSTAR PARTNER REVIEW
AGENDA
                                                         © 2012 Advanstar Inc.
                                                            CONFIDENTIAL




 Introductions

 Track and DORNA goals (exposure, attendance, events)

 Attendee Insights

 Looking Back: MotoGP Experience today

 Looking Ahead: 2013 and Beyond

 Next Steps

 Appendix: Supporting Materials




                                                                           2
UNDERSTANDING TRACKS & DORNA GOALS


BRAND EXPOSURE
Elevate MotoGP brand exposure

EDUCATION
Educate non-race motorcycle enthusiasts

FAN ENGAGEMENT
Strengthen relationships with racing enthusiasts

GROW TICKET SALES
Increase attendance and U.S. MotoGP racing events



                                                    3
MOTORCYCLE SHOW
ATTENDEE SNAPSHOT
                                                          © 2012 Advanstar Inc.
                                                             CONFIDENTIAL

Attendee Snapshot (Through Chicago)
 Traveled 55 miles to see the show
 Spent $186 on Show Site: $186
 2.6 people per group
 Average Age: 45
 Household Income: $71,326 USD
 #1 Feature Fans Wanted to See: The MotoGP Experience*
      MotoGP – 13%
      J&P Cycles Ultimate Builder Competition- 9%
      XDL Street Jam (stunt performances)- 8%
      The Podium (seminars)- 8%
   * Excluding, seeing the new 2013 models (69%)




                                                                          21
LOOKING BACK

               Ducati Mugello MotoGP | 2012




                                              21
ADVANSTAR PARTNER REVIEW
                                       © 2012 Advanstar Inc.
                                          CONFIDENTIAL




     The MotoGPTM Experience Today
      International Motorcycle Shows




                           TM
PARTNERSHIP RECAP
                                                                                                     © 2012 Advanstar Inc.
                                                                                                        CONFIDENTIAL




   Advanstar created a centerpiece MotoGP themed display at all 13 IMS shows in 2012/13
   As a centerpiece, MotoGP will be central to all on site and outreach media activities;
            Provide natural and exciting location for on site mainstream television coverage of shows.
            Included as major component of planned viral video campaign
            MotoGP celebrities (riders, ambassadors) will be featured throughout outreach campaign


   Display will be a replica MotoGP grid comprising 12 official race bikes in four rows as follows;
              Three factory prototypes one each from Honda, Yamaha and Ducati
              Three CRT bikes including Colin Edwards and two others
              Three Moto2 bikes
              Three Moto3 bikes

   Pole position would rotate weekly between the three factory bikes.
   Pole position bike will be used for attendee photo opportunity complete with MotoGP or sponsor
    branded umbrella girls. Photos will be emailed immediately on site a serve as a keepsake for
    attendees and can include collateral (coupons).
   Podium stage will include MotoGP content and featured speakers as in 2012 (i.e. Kevin
    Schwantz, Colin Edwards, Scott Russel, Jason DiSalvo, Ben Spies were featured speakers).




                                                                                                                     18
2012-13 PARTNERSHIP RECAP
                                                                                    © 2012 Advanstar Inc.
                                                                                       CONFIDENTIAL

   Advanstar managed all logistics related to design, build set up and
    transportation of feature to all 13 markets.
   Advanstar underwrote complete operational expense in addition to
    management and oversight costs and fund feature net of sponsorship/
    promoter contribution.

   EXISTING MotoGP Experience: Total actual expense at a minimum $200K
    USD to execute feature; $50-75K additional dollars would improve A/V and
    provide more racer appearances

   Dorna has “officially” endorsed MotoGP Experience at IMS feature;
        Help secure bikes to be delivered to Atlanta prior to first show
        Favorably present feature to existing and potential sponsors
        Encourage participation by US race promoters
        Use feature derived content (photos, videos) in off season on motogp.com




                                                                                                    21
US RACE PROMOTER OPPORTUNITY
                                                                           © 2012 Advanstar Inc.
                                                                              CONFIDENTIAL

   Advanstar provided a turnkey US MotoGP race ticket and package sales
    booth located within the MotoGP Experience at IMS

   Strongly recommended that promoters offer a $15 discount on packages
    related to attendance at IMS (show tickets are $15 and offer can be
    positioned as free show entry if you buy a package early)

   International Motorcycle Shows visits San Mateo, Dallas and
    Indianapolis, all three MotoGP host markets in addition to 10 strong
    motorcycle usage cities within riding range of US race sites.

   Advanstar will continue to utilize significant consumer databases (270,000)
    to promote race tickets and MotoGP merchandise offers throughout show
    season and closer to upcoming events




                                                                                           21
LOOKING AHEAD
2013 AND BEYOND
                  © 2013 Advanstar Inc.
                     CONFIDENTIAL




                                  21
2013-14 NEXT STEPS
                                                                © 2012 Advanstar Inc.
                                                                   CONFIDENTIAL


 Indy Meetings & Introductions with Potential Partners - NOW
 Official Partner Sponsorship Integration - March/April 2013
 Feature Planning- March/April 2013
 Costing of Feature- April 2013
 Confirmation of Sponsors/Partners- May 2013
 Survey/Focus Group Testing- June 2013
 Execution of Feature Build – July 2013




                                                                                21
2013-14
PARTNERSHIP EVOLUTION
                                                                              © 2012 Advanstar Inc.
                                                                                 CONFIDENTIAL

 Open Ideation Discussion- What’s Ahead
    Focus Around Education, Interaction & Engagement
    MotoGP Arcade Game Simulation (2014)
    Audio & Visual Enhancements to Convey Energy & Excitement
    Track Aerial Fly Bys
    Timed Tissot Starting Grid & Show Countdown
    Branded Sponsor Keepsakes (Go-Pro photos)
    Branded Track Promo Items
    Race Concept Bikes- MotoGP in 2015/ High demand for concepts
    Racing Tree Reaction Contests- Timed by Tissot
    Making of a MotoGP Machine
    Hosted racer appearances, Q&A and autograph signings
    MotoGP Partner Introductions and Integration- Tissot, Bridgestone, Go-Pro, Red
      Bull, Dunlop, Motul, Aperol, BMW
                                                                                              21
CONTACT INFORMATION
                                                              © 2012 Advanstar Inc.
                                                                 CONFIDENTIAL




Tracy Harris                   James Harter
Senior Vice President          Marketing Director
Tel: 310.857.7378              Tel: 310.857.7572
Email: tharris@advanstar.com   Email: jharter@advanstar.com



Mike Ausec                     Tigra Tsujikawa
Sales Director                 Brand Director
Tel: 310.857.7564              Tel: 310.857.7323
Email: mausec@advanstar.com    Email: tigra@advanstar.com
APPENDIX




2013 MotoGP Bikes at IMS
                           21
PRE-SHOW PROMOTION

                     Email Website Social
                       Ticketing Press



 D




                                            15
AT-SHOW ACTIVATIONS

                            Social Media
                      E-Ticket Promotion Press




                                                 16
SHOW
PHOTOS




 PROGRESSIVE INTERNATIONAL MOTORCYCLE SHOWS
FAN INTERACTIONS

Over 2,800 images and emails captured thus far with MotoGP and race branding
TRACK PHOTOS




 PROGRESSIVE INTERNATIONAL MOTORCYCLE SHOWS
© 2012 Advanstar Inc.
                                                                       CONFIDENTIAL




•13 major US cities reaching 75% of motorcycle riders in US
•490,000 engaged motorcycle enthusiast attendees
•990 million impressions from outreach campaign
•Attendees represent $3.3 billion in powersports buying power
•Attendee average household income is 160% of US national average
                                                                                     9
© 2012 Advanstar Inc.
                                                                                                CONFIDENTIAL




           # of IMS         # of            % of                               % of M/C
Region      Shows     Retailers ('10)* Retailers ('10) # M/C in use ('09)**   in use ('09)
      W        3                 2,130     20.4%                 2,765,500       25.1%
    MW         5                 3,148     30.2%                 2,557,600       23.2%
       S       3                 3,274     31.4%                 3,627,800       32.9%
       E       2                 1,876     18.0%                 2,064,100       18.7%
   Total      13               10,428     100.0%                11,015,000      100.0%
                                                                                                              9
IMS 2012 – 2013 TOUR
                                                                                                         © 2012 Advanstar Inc.
                                                                                                            CONFIDENTIAL




         International Motorcycle Show                   Venue                           Dates

         Atlanta                         Cobb Galleria Centre                   November 2 – 4, 2012
         Dallas                          Dallas Convention Center               November 9 – 11, 2012
         Northern California             San Mateo County Event Center          November 16 – 18, 2012
         Southern California             Long Beach Convention Center           December 7 – 9, 2012
         Seattle                         Washington State Convention Center     December 14 – 16, 2012
         Washington, DC                  Washington Convention Center           January 4 – 6, 2013
         Minneapolis                     Minneapolis Convention Center          January 11 – 13, 2013
         New York                        Javits Center                          January 18 – 20, 2013
         Ohio                            I-X Center                             January 25 – 27, 2013
         Michigan                        Suburban Collection Showplace          February 1 – 3, 2013
         Chicago                         Donald E. Stephens Convention Center   February 8 – 10, 2013
         Indianapolis                    Indiana Convention Center              February 15 – 17, 2013
         Charlotte                       Charlotte Convention Center            February 22 – 24, 2013




                                                                                                                          20
© 2012 Advanstar Inc.
                                       CONFIDENTIAL


IMS tour locations in relation to
2013 U.S. MotoGP events




                                                     9
INDIANAPOLIS IMS EVENT TO LAUNCH WITH DEALER EXPO –
CREATES INDY MOTORCYCLE FESTIVAL
                                                                                        © 2012 Advanstar Inc.
                                                                                           CONFIDENTIAL


   Indianapolis
        14th largest city in the US
        DMA population of 2.35 million (MSA‐ 1.41 m)
        594,824 registered units in operation within 150 mile radius of Indianapolis
        5.6% of US motorcycles total
        190,000 residents in Indy who own a motorcycle (Scarborough, 2010)
        14.8% Black, 5% Hispanic


   Co-location with Dealer Expo creates cross-over opportunities for
    OEMs, after market manufacturers, dealers and consumers

   Indy becomes the Powersports Event Center of the US

   Very high media interest



                                                                                                         18
IMS ATTENDEE DEMOGRAPHICS
                                                                                          © 2012 Advanstar Inc.
                                                                                             CONFIDENTIAL
Age                                                       Plan to Purchase
                       4%
                                               Under 18
                  5%                                                         10%
                            8%                 18-24                                      Immediately
           19%                                 25-34                               13%    0-3 months
                                 16%                            39%
                                               35-44                                      3-6 months
                                                                                    12%
            28%                                45-54                                      6-12 months
                             20%
                                               55-64
                                                                                          1 year or
                                               65+                           27%          longer



Ethnicity                                                 Type of Vehicle Owned
                                       White/Caucasian                       1%
           3%                                                          3%
                  7%                                                                      Auto
                                                                      6%
                                       Hispanic/Latin
       11%                             American                                           Truck

                                       Black/African                                      Boat
      7%
                                       American
                                                                35%                       Snowmobile
                                                                                   55%
                             72%       Asian
                                                                                          Watercraft

                                       Other


                                                                                                          15
MULTIMEDIA CAMPAIGN INTEGRATION

 .




                                             2011-2012     2010-2011       Variance Variance %
                  Print Advertising         27,277,072    10,674,203     16,602,869       156%
                  Print Direct Mail          1,802,822     1,807,760         (4,938)        0%
                  Radio                    195,185,849   170,091,928     25,093,921        15%
                  TV                                 -    46,219,660   (46,219,660)      -100%
                  Billboard                 77,319,878    23,033,972     54,285,906       236%
                  Enewsletters / Eblasts     2,305,466     4,835,601    (2,530,135)       -52%
                  Web Advertising           63,707,390    81,592,432   (17,885,042)       -22%
                  Partnerships                 882,094     2,659,897    (1,777,803)       -67%
                  Social Media               7,040,715     3,006,627      4,034,088       134%
                  Grass Roots                  876,795       135,033        741,762       549%
                  PR                       614,224,049   450,316,058   163,907,991         36%
                  Total                    990,622,130   794,373,171   196,248,959         25% 12
IMS 2011- 2012 ATTENDANCE
                                                                                                 © 2012 Advanstar Inc.
                                                                                                    CONFIDENTIAL



                                           NUMBER of NEW AND USED UNITS in OPERATION

     2011-12 MARKETS # of Units in Operation  Total Show Attendance                    % Share
     CHICAGO                          830,648                  62,277                              7.5%
     CLEVELAND                        784,951                  49,560                              6.3%
     DALLAS                           219,532                  24,096                             11.0%
     DAYTONA                          288,802                  25,500                              8.8%
     CHARLOTTE                        346,898                  21,218                              6.1%
     LONG BEACH                     1,296,962                  53,186                              4.1%
     MINNEAPOLIS                      286,813                  37,099                             12.9%
     NEW YORK                         627,469                  65,128                             10.4%
     NOVI                             579,520                  30,813                              5.3%
     SAN MATEO                        797,628                  30,496                              3.8%
     SEATTLE                          329,407                  25,898                              7.9%
     WASHINGTON DC                    719,386                  38,300                              5.3%
     Total                          7,108,016                 463,571                              6.5%

*Polk market research of registered vehicles within 250 mile radius of IMS city

                                                                                                                  10
IMS PRESS COVERAGE

             Metric                              2012              2011          Variance

             Attending Press                     826               549           50%

             Media Day product launches          27                22            25%

             # Online articles                   1645              1075          53%

             # of TV/ Radio broadcast segments   202               101           100%



             # of Printarticles                  203               148           37%
Core Rider
             # of PR impressions                 614,224,049       450,316,058   36%
                                                                                            Women

                                                               Gen Y

                      High Income Baby Boomer




                                                                                                13
RESEARCH SHOTS ATTENDEES ARE A STRONG FIT
                                                                                                                                © 2012 Advanstar Inc.
                                                                                                                                   CONFIDENTIAL




   2011/12 tour research (exit polls, email surveys, focus groups) showed attendees are
    engaged and demanding;
        More content related to motorcycle travel and destinations
        More racing content
        A sexier show environment (glamour, color, grid girls)


   Most highly attended and sought after Podium seminars were racing related (Yamaha
    Champions Riding School, Kevin Schwantz, Ben Spies, Scott Russell)

   Core audience wants to see more technology and product

   #1 Ducati purchased by attendees last year was the 1199 Panigale superbike

   13% of 2011 IMS attendees purchased a new or used vehicle in the 12 months
    following the IMS event they attended and are 33x’s more likely to buy vs. US avg*

   65% of purchasing attendees made their vehicle purchase within 6 months of the
    show they attended, spending $2.7 billion on vehicles in that timeframe*
                                                                      * Source: 160,000 attending IMS records matched to Polk registration data




                                                                                                                                                  14
SALES INTEGRATION WITH ENTHUSIASTS

GOAL: Converting Motorcycle Fans to Ticketed Race Fans




                                                New
          Meaningful       Customized
                                              Customer
          Experience          Offer
                                                Sales
                                                         30

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Moto gp experience indy review international motorcycle shows

  • 1. © 2013 Advanstar Inc. CONFIDENTIAL The MotoGPTM Experience ADVANSTAR PARTNER REVIEW
  • 2. AGENDA © 2012 Advanstar Inc. CONFIDENTIAL  Introductions  Track and DORNA goals (exposure, attendance, events)  Attendee Insights  Looking Back: MotoGP Experience today  Looking Ahead: 2013 and Beyond  Next Steps  Appendix: Supporting Materials 2
  • 3. UNDERSTANDING TRACKS & DORNA GOALS BRAND EXPOSURE Elevate MotoGP brand exposure EDUCATION Educate non-race motorcycle enthusiasts FAN ENGAGEMENT Strengthen relationships with racing enthusiasts GROW TICKET SALES Increase attendance and U.S. MotoGP racing events 3
  • 4. MOTORCYCLE SHOW ATTENDEE SNAPSHOT © 2012 Advanstar Inc. CONFIDENTIAL Attendee Snapshot (Through Chicago)  Traveled 55 miles to see the show  Spent $186 on Show Site: $186  2.6 people per group  Average Age: 45  Household Income: $71,326 USD  #1 Feature Fans Wanted to See: The MotoGP Experience*  MotoGP – 13%  J&P Cycles Ultimate Builder Competition- 9%  XDL Street Jam (stunt performances)- 8%  The Podium (seminars)- 8% * Excluding, seeing the new 2013 models (69%) 21
  • 5. LOOKING BACK Ducati Mugello MotoGP | 2012 21
  • 6. ADVANSTAR PARTNER REVIEW © 2012 Advanstar Inc. CONFIDENTIAL The MotoGPTM Experience Today International Motorcycle Shows TM
  • 7. PARTNERSHIP RECAP © 2012 Advanstar Inc. CONFIDENTIAL  Advanstar created a centerpiece MotoGP themed display at all 13 IMS shows in 2012/13  As a centerpiece, MotoGP will be central to all on site and outreach media activities;  Provide natural and exciting location for on site mainstream television coverage of shows.  Included as major component of planned viral video campaign  MotoGP celebrities (riders, ambassadors) will be featured throughout outreach campaign  Display will be a replica MotoGP grid comprising 12 official race bikes in four rows as follows;  Three factory prototypes one each from Honda, Yamaha and Ducati  Three CRT bikes including Colin Edwards and two others  Three Moto2 bikes  Three Moto3 bikes  Pole position would rotate weekly between the three factory bikes.  Pole position bike will be used for attendee photo opportunity complete with MotoGP or sponsor branded umbrella girls. Photos will be emailed immediately on site a serve as a keepsake for attendees and can include collateral (coupons).  Podium stage will include MotoGP content and featured speakers as in 2012 (i.e. Kevin Schwantz, Colin Edwards, Scott Russel, Jason DiSalvo, Ben Spies were featured speakers). 18
  • 8. 2012-13 PARTNERSHIP RECAP © 2012 Advanstar Inc. CONFIDENTIAL  Advanstar managed all logistics related to design, build set up and transportation of feature to all 13 markets.  Advanstar underwrote complete operational expense in addition to management and oversight costs and fund feature net of sponsorship/ promoter contribution.  EXISTING MotoGP Experience: Total actual expense at a minimum $200K USD to execute feature; $50-75K additional dollars would improve A/V and provide more racer appearances  Dorna has “officially” endorsed MotoGP Experience at IMS feature;  Help secure bikes to be delivered to Atlanta prior to first show  Favorably present feature to existing and potential sponsors  Encourage participation by US race promoters  Use feature derived content (photos, videos) in off season on motogp.com 21
  • 9. US RACE PROMOTER OPPORTUNITY © 2012 Advanstar Inc. CONFIDENTIAL  Advanstar provided a turnkey US MotoGP race ticket and package sales booth located within the MotoGP Experience at IMS  Strongly recommended that promoters offer a $15 discount on packages related to attendance at IMS (show tickets are $15 and offer can be positioned as free show entry if you buy a package early)  International Motorcycle Shows visits San Mateo, Dallas and Indianapolis, all three MotoGP host markets in addition to 10 strong motorcycle usage cities within riding range of US race sites.  Advanstar will continue to utilize significant consumer databases (270,000) to promote race tickets and MotoGP merchandise offers throughout show season and closer to upcoming events 21
  • 10. LOOKING AHEAD 2013 AND BEYOND © 2013 Advanstar Inc. CONFIDENTIAL 21
  • 11. 2013-14 NEXT STEPS © 2012 Advanstar Inc. CONFIDENTIAL  Indy Meetings & Introductions with Potential Partners - NOW  Official Partner Sponsorship Integration - March/April 2013  Feature Planning- March/April 2013  Costing of Feature- April 2013  Confirmation of Sponsors/Partners- May 2013  Survey/Focus Group Testing- June 2013  Execution of Feature Build – July 2013 21
  • 12. 2013-14 PARTNERSHIP EVOLUTION © 2012 Advanstar Inc. CONFIDENTIAL  Open Ideation Discussion- What’s Ahead  Focus Around Education, Interaction & Engagement  MotoGP Arcade Game Simulation (2014)  Audio & Visual Enhancements to Convey Energy & Excitement  Track Aerial Fly Bys  Timed Tissot Starting Grid & Show Countdown  Branded Sponsor Keepsakes (Go-Pro photos)  Branded Track Promo Items  Race Concept Bikes- MotoGP in 2015/ High demand for concepts  Racing Tree Reaction Contests- Timed by Tissot  Making of a MotoGP Machine  Hosted racer appearances, Q&A and autograph signings  MotoGP Partner Introductions and Integration- Tissot, Bridgestone, Go-Pro, Red Bull, Dunlop, Motul, Aperol, BMW 21
  • 13. CONTACT INFORMATION © 2012 Advanstar Inc. CONFIDENTIAL Tracy Harris James Harter Senior Vice President Marketing Director Tel: 310.857.7378 Tel: 310.857.7572 Email: tharris@advanstar.com Email: jharter@advanstar.com Mike Ausec Tigra Tsujikawa Sales Director Brand Director Tel: 310.857.7564 Tel: 310.857.7323 Email: mausec@advanstar.com Email: tigra@advanstar.com
  • 15. PRE-SHOW PROMOTION Email Website Social Ticketing Press D 15
  • 16. AT-SHOW ACTIVATIONS Social Media E-Ticket Promotion Press 16
  • 18. FAN INTERACTIONS Over 2,800 images and emails captured thus far with MotoGP and race branding
  • 19. TRACK PHOTOS PROGRESSIVE INTERNATIONAL MOTORCYCLE SHOWS
  • 20. © 2012 Advanstar Inc. CONFIDENTIAL •13 major US cities reaching 75% of motorcycle riders in US •490,000 engaged motorcycle enthusiast attendees •990 million impressions from outreach campaign •Attendees represent $3.3 billion in powersports buying power •Attendee average household income is 160% of US national average 9
  • 21. © 2012 Advanstar Inc. CONFIDENTIAL # of IMS # of % of % of M/C Region Shows Retailers ('10)* Retailers ('10) # M/C in use ('09)** in use ('09) W 3 2,130 20.4% 2,765,500 25.1% MW 5 3,148 30.2% 2,557,600 23.2% S 3 3,274 31.4% 3,627,800 32.9% E 2 1,876 18.0% 2,064,100 18.7% Total 13 10,428 100.0% 11,015,000 100.0% 9
  • 22. IMS 2012 – 2013 TOUR © 2012 Advanstar Inc. CONFIDENTIAL International Motorcycle Show Venue Dates Atlanta Cobb Galleria Centre November 2 – 4, 2012 Dallas Dallas Convention Center November 9 – 11, 2012 Northern California San Mateo County Event Center November 16 – 18, 2012 Southern California Long Beach Convention Center December 7 – 9, 2012 Seattle Washington State Convention Center December 14 – 16, 2012 Washington, DC Washington Convention Center January 4 – 6, 2013 Minneapolis Minneapolis Convention Center January 11 – 13, 2013 New York Javits Center January 18 – 20, 2013 Ohio I-X Center January 25 – 27, 2013 Michigan Suburban Collection Showplace February 1 – 3, 2013 Chicago Donald E. Stephens Convention Center February 8 – 10, 2013 Indianapolis Indiana Convention Center February 15 – 17, 2013 Charlotte Charlotte Convention Center February 22 – 24, 2013 20
  • 23. © 2012 Advanstar Inc. CONFIDENTIAL IMS tour locations in relation to 2013 U.S. MotoGP events 9
  • 24. INDIANAPOLIS IMS EVENT TO LAUNCH WITH DEALER EXPO – CREATES INDY MOTORCYCLE FESTIVAL © 2012 Advanstar Inc. CONFIDENTIAL  Indianapolis  14th largest city in the US  DMA population of 2.35 million (MSA‐ 1.41 m)  594,824 registered units in operation within 150 mile radius of Indianapolis  5.6% of US motorcycles total  190,000 residents in Indy who own a motorcycle (Scarborough, 2010)  14.8% Black, 5% Hispanic  Co-location with Dealer Expo creates cross-over opportunities for OEMs, after market manufacturers, dealers and consumers  Indy becomes the Powersports Event Center of the US  Very high media interest 18
  • 25. IMS ATTENDEE DEMOGRAPHICS © 2012 Advanstar Inc. CONFIDENTIAL Age Plan to Purchase 4% Under 18 5% 10% 8% 18-24 Immediately 19% 25-34 13% 0-3 months 16% 39% 35-44 3-6 months 12% 28% 45-54 6-12 months 20% 55-64 1 year or 65+ 27% longer Ethnicity Type of Vehicle Owned White/Caucasian 1% 3% 3% 7% Auto 6% Hispanic/Latin 11% American Truck Black/African Boat 7% American 35% Snowmobile 55% 72% Asian Watercraft Other 15
  • 26. MULTIMEDIA CAMPAIGN INTEGRATION . 2011-2012 2010-2011 Variance Variance % Print Advertising 27,277,072 10,674,203 16,602,869 156% Print Direct Mail 1,802,822 1,807,760 (4,938) 0% Radio 195,185,849 170,091,928 25,093,921 15% TV - 46,219,660 (46,219,660) -100% Billboard 77,319,878 23,033,972 54,285,906 236% Enewsletters / Eblasts 2,305,466 4,835,601 (2,530,135) -52% Web Advertising 63,707,390 81,592,432 (17,885,042) -22% Partnerships 882,094 2,659,897 (1,777,803) -67% Social Media 7,040,715 3,006,627 4,034,088 134% Grass Roots 876,795 135,033 741,762 549% PR 614,224,049 450,316,058 163,907,991 36% Total 990,622,130 794,373,171 196,248,959 25% 12
  • 27. IMS 2011- 2012 ATTENDANCE © 2012 Advanstar Inc. CONFIDENTIAL NUMBER of NEW AND USED UNITS in OPERATION 2011-12 MARKETS # of Units in Operation Total Show Attendance % Share CHICAGO 830,648 62,277 7.5% CLEVELAND 784,951 49,560 6.3% DALLAS 219,532 24,096 11.0% DAYTONA 288,802 25,500 8.8% CHARLOTTE 346,898 21,218 6.1% LONG BEACH 1,296,962 53,186 4.1% MINNEAPOLIS 286,813 37,099 12.9% NEW YORK 627,469 65,128 10.4% NOVI 579,520 30,813 5.3% SAN MATEO 797,628 30,496 3.8% SEATTLE 329,407 25,898 7.9% WASHINGTON DC 719,386 38,300 5.3% Total 7,108,016 463,571 6.5% *Polk market research of registered vehicles within 250 mile radius of IMS city 10
  • 28. IMS PRESS COVERAGE Metric 2012 2011 Variance Attending Press 826 549 50% Media Day product launches 27 22 25% # Online articles 1645 1075 53% # of TV/ Radio broadcast segments 202 101 100% # of Printarticles 203 148 37% Core Rider # of PR impressions 614,224,049 450,316,058 36% Women Gen Y High Income Baby Boomer 13
  • 29. RESEARCH SHOTS ATTENDEES ARE A STRONG FIT © 2012 Advanstar Inc. CONFIDENTIAL  2011/12 tour research (exit polls, email surveys, focus groups) showed attendees are engaged and demanding;  More content related to motorcycle travel and destinations  More racing content  A sexier show environment (glamour, color, grid girls)  Most highly attended and sought after Podium seminars were racing related (Yamaha Champions Riding School, Kevin Schwantz, Ben Spies, Scott Russell)  Core audience wants to see more technology and product  #1 Ducati purchased by attendees last year was the 1199 Panigale superbike  13% of 2011 IMS attendees purchased a new or used vehicle in the 12 months following the IMS event they attended and are 33x’s more likely to buy vs. US avg*  65% of purchasing attendees made their vehicle purchase within 6 months of the show they attended, spending $2.7 billion on vehicles in that timeframe* * Source: 160,000 attending IMS records matched to Polk registration data 14
  • 30. SALES INTEGRATION WITH ENTHUSIASTS GOAL: Converting Motorcycle Fans to Ticketed Race Fans New Meaningful Customized Customer Experience Offer Sales 30

Notas del editor

  1. Pie charts- enlarge