MassChallenge is a $1M global startup competition and accelerator designed to catalyze the launch and success of high-growth, high-impact new businesses. MassChallenge is a 501(c)(3) (non-profit) and does not take equity from startups or place any restrictions on winners. President Obama honored MassChallenge in January of 2011 as one of the nation's best organizations for supporting high-growth entrepreneurs, and MassChallenge was the youngest inaugural member of the Startup America Partnership. The second annual MassChallenge Competition launched on March 7, 2010 and received ~733 entries by the application deadline on April 11. Ten to twenty winners will be announced on October 20, 2011 and will split $1M in cash awards. The competition is open to anyone in the world, with any new startup, in any industry. Physical activities are based in Massachusetts where innovation resources are highly concentrated -- but there is no requirement for teams to create a physical presence in Massachusetts following the accelerator. Every entrant receives training, feedback, PR and networking support via expert volunteers from partner organizations. 125 of the highest-potential startups receive 3+ months of intensive mentorship and other free resources, including office space and targeted introductions to customers and funding sources. The very best startups are identified by expert judges to receive cash awards toward launching their businesses along with enhanced PR and privileged access to top investors seeking to place seed capital to work in high-growth firms.  

1. Overview and !
MassChallenge
2010 metrics
overview and metrics
John Harthorne
john@masschallenge.org
Akhil Nigam
akhil@masschallenge.org
Karl Büttner
karl@masschallenge.org
DRAFT June 2011
January 2010

2. MassChallenge is fostering innovation and
growth via a global startup competition
MassChallenge mission
To catalyze a
startup renaissance
MassChallenge startup competition
A global competition designed to
attract, strengthen, filter, and enable funding
for the best startups to launch immediately
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 2

3. The startup competition connects innovators
with supporters and resources throughout
2011 Competition Dates Annual $1M Startup
Jan 2011
Competition and Accelerator
Prepare MassChallenge
March 8 • Anyone can enter, from
Accept applications anywhere, with any startup
& prepare entrants
April 11 • Everyone gets training and
2 rounds of judging access to networks & resources
May 24
Prepare finalists • Expert judges identify highest
for accelerator impact, most viable startups
June 20
• Finalists are matched with
Accelerate mentors and free resources
finalists
Oct 1 • Highest impact, most viable
Final Judging startups win awards
Oct 20 Final ceremony
• Sponsors, partners, alumni
are integrated into all stages
Engage all participants
and alumni
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 3

4. In year 1, MassChallenge was largest competition
& accelerator ever: 446 entrants and 111 finalists
MassChallenge launch event with Governor Deval Patrick, Boston Mayor Thomas Menino, and passionate innovators.
• Largest-ever startup competition and accelerator
• 446 applicant startups from 26 countries and 24 states
• Over 300 different judges and mentors participated
• Concierge-like support for 111 startups
• Office space, mentorship, press/media support and much more
• Satisfaction rates among finalists higher than for Apple customers
• Millions of dollars in funding facilitated
• $1M in cash prizes across 16 winners
• Connections resulting in significant angel and VC financing
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 4

5. In first year, MassChallenge secured support from
leaders in each area of innovation ecosystem
• US President Barack Obama
• MA Governor Deval Patrick
• BOS Mayor Thomas Menino
• Core Sponsors/Advisors:
• Desh Deshpande • 40+ VC and Angel funds
• Josh Boger Government involved as mentors/judges
• Ken Morse • 20 of top 100 VC funds
• 446 applications Entrepreneurs Angels & VCs • Dozens of individual angels
111 startups as finalists
MassChallenge
Startup Catalyst
• 250+ events including Businesses & • Microsoft, Blackstone,
training and job fairs People Verizon and 15+ more
Foundations
• Media coverage on • Desphande Foundation
Fox Business, CNBC etc. Universities
• Kauffman Foundation
• 30+ Universities engaged to provide funding,
research, students and mentors
• Direct support from Presidents of Umass, MIT
Babson, WPI, BU, Northeastern, and Tufts
• Strong support via entrepreneurship centers at
Harvard, Dartmouth & many more
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 5

6. MassChallenge Accelerator 2010: 111 startups,
27K+ ft2 office space, 200+ mentors, $1M in grants
2010 Program: 446 applications received
Aug-Oct • 27,000+ ft2 shared office space
Accelerator
• 330+ people in 111 startups
111 startups mentored
• 5,000+ hours of mentoring
Oct. 21 • 300+ judges & mentors engaged
Final Ceremony
• 10+ new companies incorporated
$1M awarded
March 1, 2011
7 month survey • $30M+ external funding
secured by startups
Results
• 300+ jobs created by startups
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 6

7. 2011 Entrant Metrics
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 7

8. The number of participants in MassChallenge 2011
nearly doubled over MassChallenge 2010
2010 2011
# Startups
Almost 65% increase in applications over 2010,
And almost double the number of participants
Notes: All values self-reported based on “primary industry” and “current headquarters”.
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 8

9. 733 startups applied to enter MassChallenge 2011,
representing 24 countries and 34 states
89 733 147
international total Other USA
Almost 65% increase in entrants over 2010
Notes: Self-reported for “Primary Industry” and “Current Headquarters”. Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 9

10. 67% of 2011 applicants are headquartered in MA;
industry breakdown varies significantly by location
733 MassChallenge applications by headquarters and industry
Notes: Self-reported for “Primary Industry” and “Current Headquarters”. Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 10

11. 2011 Finalist Metrics
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 11

12. The 125 MassChallenge finalists for 2011
represent 6 countries and 15 states, NY prominent
6 125 total 24
international (95 from MA) Other USA
Notes: Self-reported for “Primary Industry” and “Current Headquarters”. Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 12

13. 76% of 2011 finalists are headquartered in MA;
industry breakdown varies significantly by location
125 MassChallenge finalists by headquarters and industry
Notes: Self-reported for “Primary Industry” and “Current Headquarters”. Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 13

14. MassChallenge Finalist startups are diverse on key
metrics
125 MassChallenge finalists by number of founders per category
42% with 41% with
at least 1 at least 1
female minority
founder founder
Notes: All data self-reported via MassChallenge administered survey May 5, 2011.
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 14

15. 2010 Metrics
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 15

16. 446 teams applied to enter MassChallenge,
representing 26 countries and 24 states
446 startups = world’s largest Startup Competition
Notes: All values self-reported based on “primary industry” and “current headquarters”.
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 16

17. Expert judges selected 111 finalists to participate in
the 3 month MassChallenge accelerator program
111 startups = world’s largest Startup Accelerator
Notes: All values self-reported based on “primary industry” and “current headquarters”.
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 17

18. Feedback from startups very positive – 2010 finalist
satisfaction exceeds Apple customer enthusiasm
Net Promoter Score = % promoters - % detractors
"How likely would you be to recommend Net Promoter Score (NPS)
MassChallenge to a friend?" US leaders (2010)
(10 = most likely)
N=46
• USAA 81%
78.3%
• Apple 78%
• Amazon 71%
• Trader Joe’s 68%
• Wegman’s 67%
Notes: MassChallenge NPS calculated from data collected in Jan 2011 finalist survey
Comparative NPS data from: http://www.netpromoter.com/np/compare.jsp
Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 18

19. MassChallenge organized 250+ events in 2010,
fostering connections and educating 5,000+ people
Events Organized How satisfied are you with
by MassChallenge your current ACCESS to each of
in 2010 the following? (10 most satisfied)
Notes: Before data from April 2010 (N=86),
after data from November 2010 (N=49) Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 19

20. 2010 finalists indicate improved access to key
resources, especially to peers and funding sources
How satisfied are you with your current ACCESS
to each of the following? (10 most satisfied)
+32%
+34%
+16% +22%
Notes: Before data from April 2010 (N=86),
after data from November 2010 (N=49) Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 20

21. 2010 finalists credit MassChallenge with increasing
their access, especially those that engaged actively
To what extent has MassChallenge
improved your access to key resources? ~30% better
(10 being very significantly) improvement for
engaged teams
Notes: Before data from April 2010 (N=65),
after data from November 2010 (N=48) Copyright © 2011, MassChallenge, Inc. All Rights Reserved. 21