This document discusses using social media for professional networking and building personal brands. It defines social media and provides statistics on social media usage. It then discusses how businesses can use social media platforms like blogs, podcasts, video and social networks for public relations, relationship building, and enhancing their brand presence. Specific examples are given of companies successfully using YouTube, Facebook pages, and Twitter for communication and customer service. The benefits of social networks for businesses are outlined, including communication with consumers, link generation, and allowing consumers to more easily find products. The document concludes with advice on using social media at work to generate leads, keep professional networks current, and be valued by integrating relevant industry news and information.
3. What Is Social Media? Social Media - [soh-shuhl mee-dee-uh] - Noun People using decentralized, people-based networks to get the things they need from one another rather than from traditional institutions, like business or media
8. Social Media for Small Business Relationship Building with Your Consumer Bryon Sabol
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11. Successful Use of Media DedeMed’s YouTube recipe videos receive over 2,500 views a day.
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20. Social Media Continuum of Tools Publish Connect Collaborate Discover Connecting all of these tools and using them in the most effective, strategic ways possible extends your reach and helps build the community that supports your organization.
