1. MBA Institute
Charlotte Lagache EB2
14/10/2011

2.  Introduction
 I-Presentation of the two firms
 II-The Alliance
 III-The goals of the Alliance
 IV-Financial point of view

3.  Renault-Nissan is the first industrial
partnership between Japan and France.
These society was born to create sygerngies
between the two firms; thanks to that they
could performed themselves.
 That was possible thanks to the two
chairmen of Renault and Nissan: Mr
Schweitzer and Mr Hanawa who are expected
different performed way for the two
compagnies.

4. Renault Nissan
 Renault is the oldest  Nissan is the second
automaker in France. biggest automaker in
 In 2010, the turnover Japan.
of the firm was  In 2009, the turover
38,971 billion €. of Nissan was about
 Their main sells are 58,550 billion €.
made in foreigners  The exportations of
countries, that was Nissan are now more
not the case before than 75%.
the alliance.

5.  The Alliance was conclude on march 1999.
 Renault has invested at the beginning
$5.4billion in Nissan for 36.8% of the
compagny, and Nissan has invested
€2.2billion for 15% of Renault compagny.
 In 2001, the compagny sold a combined of
5 million automobiles.
 The alliance share of the world market
came to more than 9.2%, posistionning the
alliance among the world’s top five
automaker.
 In 2010, they are now in the top three.

7.  Just before the alliance, Renault was looking
for a potential partner to create a balance in
his sells. For Renault, his main market in in
western Europe so they wish increase their
sells in USA, and also in Asia.
 Nissan had big financial difficulties and does
not make profit anymore; they need deep
changes, and a good partnership could help
them in this way

9.  The joint-venture RNPO
 Engineering
 Research in new technologies
 Production merged (the goal is to build the
cars of the two companies in the same 10
platforms)
 Business cooperation
 Taking care of the good quality product
 Sharing of the good practices and the best
way to work in common

10. Directory desk
(responsable of the
two societies)
Coordination desk
Task Teams
Cross
Steering Functional (for a
Compagny
comitees Task Teams particular
Teams
question)

11.  The Steering Committees: they are created
the principals purposes which will be
presented to the directory desk
 The CCTs: They prepare each month a report
on their progress, they elaboate different
way for futures synergies, new plan of
purchasing, etc.
 The FTT: They bring their valuations about
the standart products, management, quality
product, etc.

13.  Increase their profit and performances
 To get a competitive level with the two
world’s giant automaker before Renault-
Nissan which is Toyota and General Motors.
 Improve their quality
 Improve their attractive level in products
and services
 Improve their technology
 Keep the culture and identity of the two
brands.

14.  Today, development of the synergies are not
optional anymore but obligatory.
 With the actual conjuncture it is good to get a
strengthen partnership.
 The Alliance constitutes a unique competitive
advantage in the world’s crisis sectors.
 Thanks to a multicultural management and a
shared experience, the Alliance is formed now of
a welded team constituted from six Nissan
collaborators, and five Renault collaborators.
 The research group who make part of the
alliance will permit to decrease the costs in
about 115 million euro thanks to this common
development.

15. We can wish for the future
a well improving of their
synergies, and the
Alliance stay one the best
world’s competitor.

16. http://www.info-financiere.fr/upload/CNS/2009/05/FCCNS019934_20090529.pdf
http:// www.renault.com
http://fr.wikipedia.org/wiki/Renault-Nissan