Digital marketing - What it is, and why its important

1. Digital Marketing
What it is, and why its important

2. What is Digital Marketing?

3. What is Digital Marketing?
Digital Marketing is the promotion of products
or brands via one or more forms of electronic
media.

4. Digital Marketing Comprises of…
OWNED
MEDIA
PAID
MEDIA
EARNED
MEDIA

5. • Your Website
• Your Blog
OWNED
MEDIA
• Ad Networks
• Blog Ads
PAID
MEDIA
EARNED
MEDIA
• Social Networking
Websites

6. Today, we I will be speaking more on Social
Media (owned Media), since it is the easiest and
cheapest platform to start without little or no
tech knowledge.

7. So, why Social Media?

8. The Old Way of Advertising is no
longer working Like it used to.

9. Traditional advertising is now on a
steep decline

10. #
ACTIVITY ON THE WEB

11. Companies that are both deeply and
widely engaged in social media
significantly surpass their peers in both
revenue & profit
+18%
Studies show that company sales with the highest levels of
social media activity grew on average by +18%
While those companies with the least amount of social
media activities saw their sales decline by -6%
-6%

12. How fast is
Social Media
CATCHING ON?

13. RADIO
38 YEARS To reach 50
million listeners

14. TELEVISION
13 YEARS To reach 50
million viewers

15. INTERNET
4 YEARS To bring 50
million people online

16. FACEBOOK
200 MILLION IN LESS
THAN 12 MONTHS!

17. What are people
saying about
your brand on
social media?

18. Is anyone listening
to you Social Media?

19. WHAT YOU ACTUALLY
WANT IS FOR YOUR
MARKETING TO SPREAD
EXPONENTIALLY
RIGHT?

20. ENCOURAGE YOUR
FANS/CUSTOMER SHARE STUFF
ABOUT YOUR BRAND WITH THEIR
FRIENDS.

21. WHY IN THE WORLD WOULD ANYONE SHARE
STUFF ABOUT YOUR BRAND?

22. 1
A DESIRE TO EXPRESS THEMSELVES

23. 2
A DESIRE TO BELONG.

24. 3
A DESIRE TO DO GOOD

25. 4
A DESIRE TO BE NAUGHTY

26. 5
A DESIRE TO BE RECOGNIZED

27. 6
A DESIRE TO BUILD RELATIONSHIPS

28. How should
you start?

29. #1
Get a website for your brand.
If you cant afford one, start a free blog or
website.

30. #2
Have a social media plan or
strategy. Having this will guide all
that you do.

31. #3
Create a business profile for your
brand / product on the social
network that best suits your
business. – FB, TW, INSTGM

32. #4
Create relevant blog post about
your industry at least once every
week, and share the link on your
Social Media platforms.

33. #5
Ensure your branding is consistent
across all the platforms you are
on.

34. #6
Ensure you use SEO URLs for all
your web pages in your website.
E.G: www.yoursite.com/my-firstpost

35. #7
Monitor all your analytics as this
is where all the insights will be
found.

36. Google Analytics

37. #8
Communicate more with pictures
and less text.
Users relate easier with creatives
than text.

38. #9
Create engaging content for your
Social Media platforms.

40. #10
Run promotional activities around
your brand or product for your
community – Your reward.

41. Strategy to adopt
LISTEN
ACTIVATE
ENGAGE

42. Thank you
By Jide Ogunleye
+2347062021183 | BABjideogunleye@gmail.com
Yeah, its babjide not babajide. ;-)