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10 Lessons I Learnt about Negotiation	

JayWSalon, Feb 2013, Stanford GSB
#1: Know the Real Cost of Not Negotiating
#2: Rules? Says Who?
Negotiation	

Process whereby two or more parties decide
what to give and take in their relationship, 	

	

and through a process of mutual influence, 	

	

to a common course of action.
#3: Prepare, Prepare, & Prepare
#3: Prepare, Prepare, & Prepare	

Self	

Interests	

Issues	

Alternatives	

Reservation Price	

Aspiration Price	

Sources of Power	

Opening Move	


Opponent
#4: Interests, NOT Positions!
#5: Not Always a “Fixed Pie”!
#6: Bring More Value on the Table
#7: Maybe Yes, Maybe No
#8: Don’t Underestimate Your Power!
#9: Aim HIGH!
#10: Be Fair or Rational?

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10 lessons i learnt about negotiation