COM 13500 Introduction to Journalism, Lindenwood University

1. Journalism Unit #4: Press Rights and
Journalism Platforms
Platforms:
Broadcast
COM 13500 Introduction to Journalism

2. Today’s
Concepts

3. Does the Story Fit the Medium?
Content and Media-Specific Strengths
TV: works for sharing emotion and
experiences and utilizing visuals
Print: works for providing depth and
context
Online: incorporates BOTH of the
above—and audience interactivity

4. Electromagnetic waves--
Broadcast waves (radio
and television) are sent
through the air using the
electromagnetic
spectrum. Hence, the

5. First Thing To Learn…

6. Second Thing to Learn…
Flickr: MonkeyC .Net

7. Other
Differences…
Harrower pp. 180-181

9. How Can We Measure Who is Watching and
Listening?
Sampling: surveying a handful of watchers and
listeners to gauge the habits of a large group
• Radio
– Arbitron
Portable – Markets
People – Focus on seasons:
Meters Winter, Spring, Summer
(PPMs): and Fall
electronic • Continuous, except
devices that for the month of
people wear December
which detect • Television
broadcast – Nielsen
digital
– Markets
signals
– Focus on four “sweeps”
months: November,
Diaries: booklets people fill February, May and July
out, detailing what they are
watching or listening to
Why is audience measurement important? It sets rates
for advertisers!!

10. Geographic TV Markets
Link to Markets
There are 211
television
markets
nationwide.
Source: Nielsen

11. Jobs in Broadcast News
• Producer
• Assistant
Producer
• Writer
• Editor
• Videographer
• Reporter/Anch
or
• Backpack
Journalist
• Web Producer
Quotes: p. 186-187
Jobs Link
Flickr: Dhammza