This is a copy of the slides from the Smartcompany Webinar I did in August 2011

1. Search & Social
How they fit together
23/08/2011 Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz

2. SEO Melbourne
SEO is Solo
✤ Discovery
✤ Not a social activity
✤ A solo endeavour
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

3. SEO Melbourne
Social is community
✤ engaging
✤ sharing
✤ communicating
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

4. SEO Melbourne
“look what I found”
✤ Search brings
experiences back to
the community
✤ Good searchers are
great community
members
✤ Discovery of new
communities &
experiences
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

5. SEO Melbourne
Network size
✤ If no one is at the
party, answers are
limited
✤ People trust search
✤ Confirm with
community
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

6. SEO Melbourne
SEO is dead
Mark Twain
✤ “reports of my
death are greatly
exaggerated..”..over
emphasised,
overdone,
magnified,
enlarged,
overstated..
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

7. SEO Melbourne
SEO is NOT dead
✤ Where there is an
algorithm there is
SEO
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

8. SEO Melbourne
Search is not just Google
✤ twitter
✤ Forums
People use key phrases
✤ Site Search
✤ YouTube
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

9. SEO Melbourne
Know your keywords
✤ Vernacular
✤ No Jargon
✤ Foundation
✤ How do people talk
about you
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

10. SEO Melbourne
Create
✤ Blog
✤ Add content to your site
✤ Tweet, Youtube & even
Facebook
✤ Google+
✤ Forums
✤ Get involved
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

11. SEO Melbourne
No time to /can’t write?
✤ Learn
✤ Appoint someone
✤ Outsource it
✤ Hire a brand journo
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

12. SEO Melbourne
Exceptions to outsourcing
✤ Don’t outsource Real Time
✤ Twitter
✤ Facebook
✤ Google+
✤ Outsourcing requires
approval
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

13. SEO Melbourne
Brand or Personal
✤ Know your brand
voice follow
@crust_pizza
✤ Follow @NAB
@Telstra for customer
service brand tweets
✤ Blog should be a
person IMHO
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

14. SEO Melbourne
Using Key Phrases
✤ Use key phrases
Titles & heading
✤ Early in the copy
✤ Tag it if you can
✤ Same applies to
webpages
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

15. SEO Melbourne
Google’s Social Signals
✤ Back links
✤ Shares stronger than
likes
✤ Tweet’s life is
limited
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

16. SEO Melbourne
Social Search Integration
✤ If your network
shares you’ll see it
in search
✤ Must be logged into
Google
✤ Does your customer
own a Gmail
account?
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

17. SEO Melbourne
Google Profile, nurture it well
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

18. SEO Melbourne
Authorship Markup
rel=”me”
Article
Author rel=”author”
Bio
Article Author
Bio
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
23/08/2011 Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: Youtube.com/jimboot
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

19. SEO Melbourne
Authorship in the SERPs
✤ Increase in Click Through Rates
✤ No Login Required To See
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

20. SEO Melbourne
Authorship, the new PageRank?
✤ Attribution - content thieves
✤ More shares an author gets the better
✤ Author-ity
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

21. SEO Melbourne
Key Takeaways
✤ The more you publish the more
chance to rank
✤ The more you connect the more
referrals
✤ Contribute, assist, engage
always with key phrases
24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia
Youtube.com/jimboot
Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd

22. Our services
Clients
✤ Search optimistion PPC &
Organic
✤ Content Production
✤ Web development
✤ Social Media Strategies
23/08/2011 Jim Stewart stewartmedia.com.au :: twitter @jimboot :: youtube.com/jimboot
facebook.com/melbourneseo :: Google+ jim.stewartmedia.biz +61 3 8545 5900 Copyright © 2011 Stew Art Media Pty Ltd