The document discusses email marketing strategies. It defines email marketing and discusses CAN-SPAM regulations. While some see email as spam, the document argues that email is still a good marketing channel as it can increase sales, generate repeat purchases, and drive customers to offline purchases. It provides recommendations for 2008, including sending less email to fewer people, obtaining double opt-in, developing permission-based marketing, and testing content through split testing.

1. All Email is SPAM January 10, 2008

9. Split/Multivariate Testing

11. Relevant Information/Triggered Response

13. Preview Pane/Disabled Images All Email is SPAM

15. Questions? All Email is SPAM Jim Brown President, EverEffect Web: http://www.evereffect.com Blog: http://monopolizedchaos.evereffect.com Email: [email_address] Phone: 317.750.8881 --- "In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists." -Eric Hoffer