Our Keynote presentation at the launch of Glasgow City Council's 'Digital Glasgow Strategy' 18th March, 2013. In the presentation we call for the launch of a Gen C Digital Leadership Programme - a programme that would create high quality career opportunities for our young people; while at the same time improving the international competitiveness of Scottish companies through the strategic use of digital technology.

1. ENERGISE2-0.COM
Do It
Digitally
Glasgow
Dr. Jim Hamill and Alan Stevenson
jim.hamill@energise2-0.com
alan.stevenson@energise2-0.com
@drjimhamill @ast3v3nson

2. Digital Skills for Enterprise
and Getting a Job
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3. A conversation
not a broadcast
presentation
The Panel…..
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4. Its about creating the jobs as well
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5. Have we assimilated yet?
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6. In Common?
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7. HMV- Hopelessly Misplaced Vision
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8. HMV- Hopelessly Misplaced Vision
• HMV Group’s plans to consolidate HMV and Waterstone’s
marketing will help it share good marketing ideas across both
brands
• Newly appointed group marketing director xxxxxxxx says the
restructure will allow the group to leverage campaigns,
promotions and CRM across both brands
• Under the new structure, xxxx, the former marketing director
of HMV, will be supported by three marketing heads working
on CRM, brand and creative across both brands. Waterstone’s
and HMV will maintain separate marketing teams reporting to
the group heads
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9. Rearranging Deck Chairs
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10. Who Will Be Next?
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11. MOOCs
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12. The Future of Education
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13. Spot the Dinosaur 
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14. Bob Dylan (Mashed Up )
Come gather 'round people
Wherever you roam
And don’t criticise
What you can't understand
Your sons and your daughters
Are beyond your command
Your old road is
Rapidly agin‘
Then you better start swimmin’
Or you'll sink like a stone
For the times they are a-changin’
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15. The times they are a changin'
• Current leading-edge thinking is that we are on the verge
of another tectonic shift: from Social Media to Social
Business
• A Social Business is one that develops innovative new
work methods and processes by applying social thinking,
social strategy, social culture, social organisation and
social technologies to everything it does (internally as
well as externally)
• Organisations who ‘get this’ will survive and prosper -
those who don’t will become 21st century dinosaurs
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16. Why Now?
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17. Why Now?
Social Media + Connectivity + Mobile +
The Cloud + Big Data + Gen C
= The End of Business as Usual
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18. Why Now?
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19. The Connected Customer
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20. The Connected Customer is also
the Connected Employee
Yet many organisations still
restrict access to Social Media
Translated that means ‘we don’t
trust you’
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21. Adapt or Die
• Are we changing quickly enough?
• Are we ready?
• International competitors?
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22. What road are we on?
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23. Digital Scotland
Survey Results
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24. Digital Scotland Survey: Scotland
• 90% using Social Media but only 35% using it
strategically. Only 5% claim to be a Social Business
• 22% have clear mobile strategy
• 25% using the Cloud strategically
• Only 29% of export companies are using digital to
support internationalisation
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25. Which of the following statements best describes your
company's approach to Social Media? Q3
While 90% of
respondents use Social
Media, 51% have no
clear strategy or
objectives governing its
use or are still
experimenting.
Encouragingly, 35%
are using Social Media
strategically whilst a
further 5% believe
they have become a
Social Business.
N=193

26. Which of the following statements best describes your company's approach
to the Mobile Internet e.g. mobile marketing, websites and apps? Q10
Only 3% of respondent companies had never heard of the
Mobile Internet. 19% have heard of the Mobile Internet but
are taking no action whilst a further 15% are finding out more.
41% have no clear strategy or objectives governing its use or
are still experimenting. 22% are using the Mobile Internet
strategically , albeit only 8% have integrated mobile into wider
initiatives.
N=166

27. Which of the following statements best describes your
company's use of Cloud Computing? Q9
Only 7% of respondent companies had never heard of Cloud
Computing. 25% have heard of the Cloud but are taking no
action whilst a further 15% are finding out more. 29% have no
clear strategy or objectives governing its use or are still
experimenting. 25% are using the Cloud strategically many as
part of their wider IT strategy.
N=166

28. How do you use Digital Technology to support your
current level of internationalisation? Q12
Of those companies that
are ‘international’, only
29% are using Digital
Technologies strategically
to support their
internationalisation
efforts (including 20%
who have integrated
Digital into their
international strategy).
57% have no clear
strategy or objectives
governing its use or
‘make some use but
could do more’. 15%
don’t use Digital
Technologies.
N=81

29. What about our
International Competitors?
15 of the top OECD countries have identified
digital as the main driver of economic growth
leading to a wide range of Digital Support
Programmes being put in place

30. eSkills for Russian SMEs 2006
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31. ADVANCE Programme Malta
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32. Social Business Summit Malaysia
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33. ENERGISE2-0.COM

34. So What?
• Digital is NOT just a channel change e.g.
putting services online
• It is a major paradigm shift in the way we do
business/ the way our organisations operate
• From ‘Liking’ and ‘Following’ to Leading
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35. Paradigm Shift
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36. Stood on the
table with my
glass of gin.
And came straight
to the point
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37. From ‘Liking’ to Leading
• The major challenge facing the Scottish/Glasgow
economy is…..
• How do we achieve a sustained improvement in our
global competitiveness?
• Our ability to compete in global markets is the key to
economic growth and job creation
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38. From ‘Liking’ to Leading
• There is a very strong correlation between
National/City competitiveness and the strategic use
of digital technology (OECD; various studies)
• 15 of the top OECD countries have identified digital
as a strategic priority
• Organisations face major barriers/obstacles to
leveraging the full potential of digital, especially
SMEs………
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39. Digital Barriers
• Time
• Resources
• Lack of Understanding
• Mindset
• Fear of the Unknown
• Limited Digital Skills and Experience
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40. Gen C or a Lost Generation?
• Our young people (Gen C; Digital Natives) have the
digital mindset and confidence that our companies
need – yet we have a major problem with youth
unemployment and underemployment
• There is a market failure in connecting supply and
demand – some good programmes available but are
we doing enough?
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41. Gen C or a Lost Generation?
• Is there a need for a Support Programme matching
the digital needs of our SMEs to the core skills and
experience of Gen C – the Constantly Connected
Generation
• Provide an innovative, new, radical approach to
creating quality job opportunities for our young
people – tackling the twin problems of graduate
unemployment and underemployment
• While at the same time, delivering real, tangible
business benefits to Scottish/Glasgow companies –
improved performance and international
competitiveness ENERGISE2-0.COM

42. Gen C or a Lost Generation?
• Digital skills cover a wide range of areas
– Basic foundation
– Technical
– Operational
– Information processing
– Strategic
• There may be a particular need to develop Digital
Leaders – a Gen C Digital Leaders Programme……
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43. Recent Blog Post
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44. Skills Shortages
• McKinsey – Digital Marketing, Social & Big Data are
among the Top 10 priorities of CEOs for 2013
• By 2015, 25% of corporations will have a Chief Digital
Officer
• Gartner – Big Data, Social, Mobile & the Cloud will
create 4.4m new jobs worldwide by 2015
• Only a third of these new jobs will be filled due to
skills shortages
• Recent EU initiative to fill 900,000 unfilled digital
vacancies
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45. Personal Note
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46. What you getting at me for?
It was your generation who
created this mess
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47. Lets Discuss
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