North Ayrshire Council facebook Exercises v3

1. Social Media Training Session 2
Participant Exercises
Topic 3: Facebook
Dr. Jim Hamill
Alan Stevenson
Vincent Hamill
www.energise2-0.com
March, 2011

2. The following exercises will help you to plan and implement your agreed strategy for Facebook.
Topic 3 Facebook Exercises.................................................................................................................3
Exercise 1: Review/Set-Up Your Profile .................................................................................................... 3
Exercise 2: Review/Set-Up Your Page ....................................................................................................... 4
Exercise 3: Building Your Community ....................................................................................................... 5
Exercise 4: Content, Conversations, Engagement .................................................................................... 6
Exercise 5: Facebook Applications ............................................................................................................ 8
Exercise 6: Performance Management ..................................................................................................... 9
NAC Social Media Training Session 2 Page 2

3. Topic 3 Facebook Exercises
Exercise 1: Review/Set-Up Your Profile
If you don’t already have a profile page, please go to www.facebook.com and register.
If you already have a profile, check the following: Yes / No
a) Are you happy with the content of your profile in the following areas:
Basic Information
Profile Picture
Featured People
Education & Work
Philosophy
Arts/Entertainment/Sports/Activities & Interests
Contact Information
b) Are you happy with your Privacy Settings?
c) Do you need to set-up Friends’ Lists?
d) Do you understand the basic layout of your Profile page?
News Feed (Top News/Most Recent)
Your Wall
Profile
Account
Friend Requests
Messages
Notifications
Events
People You May Know
Chat
Sponsored Adverts
Requests
Pokes
Search
‘What’s On Your Mind’
Add Comments here
NAC Social Media Training Session 2 Page 3

4. Exercise 2: Review/Set-Up Your Page
List below, the main business objectives underlying your Page.
Please check the following: Yes / No
a) Have you set-up a Facebook Page for your business? If not, please
go to www.facebook.com/pages
b) Are you happy with your page in the following areas:
Category/ page name
Image
Photo Showcase
Default Filter
Admin View
Settings
Basic Information
Permissions
e) Do you understand the following?
Customised Landing Page
Navigation Tabs
Facebook Insights
Suggest to Friends
Add Comments here
NAC Social Media Training Session 2 Page 4

5. Exercise 3: Building Your Community
Be very careful in all of the following!!!!!!!!!!
Start by building up your profile friends:
Check the following: Yes / No
a) Use ‘Friend Finder’/ ‘People You May Know’ to send friend request to five
people
b) Use the search facility to join/’like’ three relevant groups/pages
Yes / No
a) Explore the potential Return on Investment from Facebook Advertising
After the session, check the following: Yes / No
Invite friends by email using ‘Invite Friends’
‘Suggest to Friends’
Embed Facebook widget/link on your web site/blog
Invite your email/ezine subscribers
Add social media profiles to your email signature file
The potential for running an incentivised Facebook Advert
Add page link/badge to your profile page
Actively participate in relevant groups/pages – tagging your post
Offline marketing of your Facebook Page
Think about the best way of creating a viral campaign
Once you reach 25 ‘likers’, register your own unique
address – www.facebook.com/username
Add Comments here
NAC Social Media Training Session 2 Page 5

6. Exercise 4: Content, Conversations, Engagement
Content
Use the following template to map out a Content Plan for your Page.
Facebook Content Plan
Content Weekly Daily
Summary S M T W T F S
Frequency
Topic
Type (update,
video, image)
Own/Other
Peoples Content
(OPC)
Tone/Theme
Sources of
Inspiration
Participation in
other groups/
pages
Add Comments here
NAC Social Media Training Session 2 Page 6

7. Conversations
Look for three opportunities to enter into conversation: Yes / No
Engage in other relevant FB pages/groups
Look for opportunities to stimulate a discussion and encourage user
generated content on your own Page
Encourage shares, likes and comments
Create a Response Policy for FB (perhaps a wider initiative across all
channels)
Engagement
Checklist for engagement: Yes / No
For status updates, try ending with a question.
Add your own comments as needed to get the ball rolling.
Come back and reply often to your fans’ comments
Agree an appropriate Response Policy
Add Comments here
NAC Social Media Training Session 2 Page 7

8. Exercise 5: Facebook Applications
You can manage your Facebook account from the native Facebook platform or from a small number of
other applications. Choose one of the following applications and become familiar with it, using it to carry
out some of the common actions – Post, Delete Post, Like, Comment, and so on. Try the application on
your desktop.
Choose one of the following tools:
Desktop or
Browser (Y/N)
a) Have you used Hootsuite
http://hootsuite.com/ on your…
b) Have you used TweetDeck
http://www.tweetdeck.com/ on your…
c) Have you used MediaFeedia
http://mediafeedia.com on your…
d) Have you used HyperAlerts
http://www.hyperalerts.no/ on your…
Add Comments here
NAC Social Media Training Session 2 Page 8

9. Exercise 6: Performance Management
Use one or more of the following tools to monitor the performance of your Facebook Page adding
important findings and implications in the box below.
Facebook Insights http://www.facebook.com
Social Baker http://www.socialbakers.com
Hootsuite http://hootsuite.com/
Export.ly http://export.ly
What conclusions have you drawn?
NAC Social Media Training Session 2 Page 9