Presentation on PFIZER

1. Presentation on PFIZER
By Jimmy Narang
CUN 110550031

3. About the company
• An American multinational pharmaceutical
corporation
• Headquartered in Midtown Manhattan, New
York City
• Named after German-American cousins Charles
Pfizer and Charles Erhart who launched a fine
chemicals business, Charles Pfizer and Company

4. Product catalog
Anbesol Chapstick Robitussin
Toothaches Classics Peak Cold
Canker Sore Medicated Lingering Cold
Cold Sores Overnight Childern’s

5. Keywords for sub category
“Toothaches”(ANBESOL)

6. Keyword Global Local
Monthly Monthly CPC
Searches Searches
Toothache 60,500 27100 Rs 183.64
pain
Toothaches 246,000 135,000 Rs 143.40
Toothache 9,900 5,400 Rs 240.70
pain relief
Tooth pain 301,000 165,000 Rs 171.01
Toothache 49,500 33,100 Rs 148.96
remedy

7. Keywords for sub category “Canker
Sores”(ANBESOL)

8. Keyword Global Local
Monthly Monthly CPC
Searches Searches
Canker sore 33,100 27,100 Rs 160.29
treatement
Canker sore 22,200 18,100 Rs 59.87
tongue
Get rid of 22,200 18,100 Rs 202.75
canker sore
Canker sores 22,200 18,100 Rs 105.13
mouth
Canker sore 22,200 18,100 Rs 124.51
remedies

9. Keywords for sub category “Cold
Sores”(ANBESOL)

10. Keyword Global Local
Monthly Monthly CPC
Searches Searches
Cold sore 823,000 550,000 Rs 128.62
What causes 18,100 9,900 Rs 105.14
cold sores
Herps cold 74,00 60,500 Rs 19.50
sores
Cold sore 60,500 40,500 Rs 122.60
remedy
Cold sore 8,100 4,400 Rs 141.95
symptoms

11. Keywords for sub category
“Classics”(CHAPSTICK)

12. Keyword Global Local
Monthly Monthly CPC
Searches Searches
Puffin 2,900 1000 Rs 19.51
classics
Classic Books 201,000 110,000 Ra 33.42
Classic 90,500 60,500 Rs 32.00
novels
Harvard 9,900 6,600 Rs 14.32
classics
Classics 14,800 9,900 Rs 14.32
illustrated

13. Keywords for sub category
“Medicated”(CHAPSTICK)

14. Keyword Global Local
Monthly Monthly CPC
Searches Searches
Medical 68,000,000 30,400,000 Rs 230.14
Medicate 110,000 60,500 Rs 75.06
Chapstick 1000 880 Rs 51.01
medicated
Medical.com 12,100 8,100 Rs 36.44
Medical 11,100,00 9,140,000 Rs 73.14
center

15. Keywords for sub category
“Overnight”(CHAPSTICK)

16. Keyword Global Local
Monthly Monthly CPC
Searches Searches
Overnight 90,500 60,500 Rs 97.13
Shipping
Overnight 2,900 2,900 Rs 81.99
Shipping Rates
Overnight 135,000 74,000 Rs 87.76
delivery
Overnight 60,500 40,500 Rs 131.27
prints
Overnight print 3,600 3,600 Rs 441.87
coupons

17. Keywords for sub category “Peak
Cold”(ROBITUSSIN)

18. Keyword Global Local
Monthly Monthly CPC
Searches Searches
Robitussin 2,400 1,900 Rs 76.86
cough and cold
Robitussin 720 480 Rs 57.86
chest
congestion
Robitussin 165,000 135,000 Rs 22.69
Chest cold 40,500 27,100 Rs 182.84
Cold and flu 165,000 74,000 Rs 147.22

19. Keywords for sub category “Lingering
Cold”(ROBITUSSIN)

20. Keyword Global Local
Monthly Monthly CPC
Searches Searches
Lingering cough 590 480 Rs 543.90
after cold
Lingering cold 73 46 Rs 82.27
symptoms
Lingering sore 73 58 Rs 4.95
throat after cold
Lingering cough 590 480 Rs 540.21
after a cold
Robitussin long 480 480 Rs 80.36
acting

21. Keywords for sub category
“Childern’s”(ROBITUSSIN)

22. Keyword Global Local
Monthly s Monthly CPC
Searches Searches
Children s boutique 33100 27100 Rs 43.71
Childrens boutique 60,500 49,500 Rs 43.26
Seattle childrens 74,000 74000 Rs 40.35
Children stores 201,000 135,000 Rs 58.04
Children s dresses 135,000 74,000 Rs 49.55