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Six Foundations of Great Digital Creative
1.
6 FOUNDATIONS OF
GREAT DIGITAL CREATIVE Ashley Ringrose
2.
3.
Youtube Link
4.
5.
6.
7.
INTERACTIVE 1 IS
THE IDEA?
8.
REWARD THE
USER FOR CLICKING
9.
“ INTERACTIVITY INCREASES
BRAND RECALL 63% MORE THAN NON INTERACTIVE ADS” * B arnum S ulley Research 2010
10.
“ TELL ME
AND I'LL FORGET; SHOW ME AND I MAY REMEMBER; INVOLVE ME AND I'LL UNDERSTAND.” ANCIENT CHINESE PROVERB
11.
“ TELL ME
AND I'LL FORGET 86%; SHOW ME AND I MAY REMEMBER 19% ; INVOLVE ME AND I'LL UNDERSTAND 63% ” UPDATED CHINESE TWEET
12.
CP+B [US] Agency:
Interactive
13.
Bridge [US] Agency:
Interactive
14.
Glue [UK] Agency:
Interactive
15.
INTERACTIVE CUSTOMIZABLE 1
2 IS THE IDEA?
16.
Weapon 7 [UK]
Agency: Customizable
17.
DM9 DDB [BR]
Agency: Customizable
18.
Tribal DDB [UK]
Agency: Customizable
19.
INTERACTIVE CUSTOMIZABLE CONTEXTUAL
1 2 3 IS THE IDEA?
20.
Mediafront [NO] Agency:
Contextual
21.
Various Agency: Contextual
22.
INTERACTIVE CUSTOMIZABLE CONTEXTUAL
ENTERTAINING 1 2 3 4 IS THE IDEA?
23.
Soap [US] Agency:
Entertaining
24.
Boondoggle [NL] Agency:
Entertaining CONCERT
25.
INTERACTIVE CUSTOMIZABLE CONTEXTUAL
ENTERTAINING PLAYABLE 1 2 3 4 5 IS THE IDEA?
26.
YOU CAN’T
PLAY WITH A TV AD FOR 5 MINUTES
27.
CP+B [US] Agency:
Playable
28.
DM9 DDB [BR]
Agency: Playable
29.
Further Reading
30.
INTERACTIVE CUSTOMIZABLE CONTEXTUAL
ENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA?
31.
Useful!
32.
Useful?
33.
Holst Digital [UK]
Agency: Useful
34.
Agency.com [US] Agency:
Useful
35.
USEFUL ADS?
OR USEFUL | ADS
36.
#1 REASON
DIGITAL IS BETTER THAN ADVERTISING? Iain Tait, Poke UK
37.
WE DON’T
HAVE TO DO ADVERTISING Iain Tait, Poke UK
38.
BRIEF FOR SOLUTIONS,
NOT ADS
39.
JUST FOR STEVE
JOBS EMOTIONAL
40.
BBH [UK] Agency:
Emotional
41.
YOU FORGOT
WHAT THE INTERNET WAS BUILT ON!
42.
Grand Union [UK]
Agency: Sex!
43.
FINAL THOUGHT
44.
WHY ARE AGENCIES
(ADVERTISING, DESIGN, MEDIA) HAVING TROUBLE DOING DIGITAL WELL?
45.
THINK DIFFERENT FOR
DIGITAL
46.
UNDERSTAND PEOPLE, THEN
TECHNOLOGY Mark Pollard, McCann Sydney
47.
Thank you bannerblog.com.au
slideshare.net/soapcreative soapcreative.com @100ftzombie @bannerblog
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