Jim Simcoe of Ecolife Consulting presents slides on green business strategy.

1. Developing a Green
Business Strategy
Jim Simcoe

2. The ‘Real’ Reasons to do
it:

8. Is this ‘green’ to you?

10. Is this your strategy?

12. Build ‘GREEN’
and they will come

13. 3 Cornerstones to build on:
Healthier environment
Eco-friendly
Cash-friendly

14. 3 MAJOR Benefits:
Increased Profits
Elite Brand
Increased company value

15. Is this your brand?

17. or is this:

19. The 4biggest
green myths:

20. You need green certification
People think ‘Planet first’
You can buy your way out
It costs too much

21. The Magic Green
Formula:
GBP = PG = CS = EJS
(Green Business Practices = Profitable Growth
= Company Stability = Employee Job Stability)

22. 3 First Steps:
Audit
Set the Goals
and...

25. Find the Believers

26. What to audit:
Energy
Water
Waste

27. Think:
Remove
Replace
Relax

28. Set the Goals:
Low hanging fruit
Measurable
Customer-driven

29. About the Believers

30. Green Marketing 101

31. Be Honest
Be Social
Power the Believers
Blog endlessly

32. Greenwashing
(i.e. don’t be this guy)

34. Get Free PR/Media:

35. The
All American
Kissing Babies and
Petting Puppies
Phenomena

36. Everybody loves a heart-warming story...

37. Thanks. For more green business info, check out
our site: www.ecolifeconsulting.com