1. August 2013
Mix Marketing

2. Purpose
▪To enhance the use of stuffed toys to
create a unified brand that lives and
breathes the Zoo’s mission.

3. Zoo Objectives
The Philadelphia Zoo family is committed to acting in each of these strategic
areas to achieve sustainable growth in attendance and inspiring the
fulfillment of their mission, “Connecting families, wildlife, and the
environment we share.”
1. Superior animal well-being
2. World class guest experience
3. Unified brand message that aligns with mission
4. Leadership in conservation and education programs
5. Endowment growth and financial stewardship

4. 4”-10” Panda Bears
4” Panda Key Chain
8” Panda
10” Panda

5. 8”-14.5” Monkeys
14.5” Hanging Monkey
8” Monkey 8” Monkey

6. 8”-12” Lions
8” Lion
12” Lion

7. 8” Frogs

8. Conservation Hydration
Plush key chain, water bottle and conservation information
▪ Objective: Educate guests on water
conservation and pollution.
▪ Results: Resell snack stands offer FREE
DRINK with purchase. Co-Sponsor
corporate give away day.
▪ Use: Package 6”Turtle Clip On with
Philly Zoo private sewn in label inside
water bottle with educational
information
▪ Est. Cost: $5 - $6 Retail Sale $15
▪ MOQ: 5,000 pieces

9. Explorer Kit
Large plush toy, backpack and flashlight
▪ Objective: Achieve mission to create
joyful experience that engages guests
▪ Results: Memorable and fun education
you can take home with you.
▪ Uses: Gift for sleepover guests to
promote education and exploration.
Use different animals for different
events.
▪ Cost: $25 - $28. Resale: $50 - $60
▪ MOQ: 1,200 pieces

10. Zoologist Mission
Medium plush toy and animal booklet
▪ Objective: Achieve mission to create
joyful experience that engages guests
▪ Results: Create a Zoo Collectible
▪ Uses: Education tool for camp guests,
sell in online shop and on site
▪ Cost: $8. Resale: $15
▪ MOQ: 1,200 pieces

11. Caretaker Kit
Medium plush toy, real animal photo and story
▪ Objective: Raise money to assist with rising
maintenance costs of animals with a 8”
stuffed toy.
▪ Results: Educate attendees on how costly
it is to maintain a wild animal and inspire
enthusiasts to get involved.
▪ Uses: A less expensive option to the
current Adoption Program to Promote in
gift shop, on-line and community events for
patrons to sponsor various animals living at
the zoo
▪ Cost: $7 Resale: $20 Donation
▪ MOQ: 100 pieces

12. Sponsor Program
Large custom plush toy
▪ Objective: Promote New Exhibit with
12” Custom Embroidered PlushToy
▪ Results: Raise funds to bring in new
animals to zoo
▪ Uses: Gift for Donation over $100.
▪ Cost: $12 Resale: $25
▪ MOQ: 1,500 pieces