Company History and Profile of Chinese Children's Entertainment Brand Taoomee
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11. 2007
2009
2010
2011
Company registered in
S h a n g h a i
$5 millions investment,
6 products launched and
began offline business
20 million users, 400
employees and $ 30 million
revenue with 10% came from
o f f l i n e l i c e n s e
IPO in Nasdaq;
S h o o t m o v i e
12. Type
User
Demographics
Active
Users
(millions)
Reg.
Users
(millions)
8
Taoomee
Children’s
SNS/
Games
Children,
mothers
20
180
16. Vision
Value
Mission
To
become
the
most
w e l c o m e d
Chinese
children’s
e n t e r t a i n m e n t
c o m p a n y
Dreaming
Engineers:
fantasy,
innovation,
c a r i n g ,
g r o w i n g ;
simplicity,
sharing,
equality,
professional
Create
dream
a n d
b r i n g
happiness
to
C h i n e s e
c h i l d r e n