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Jump Start Your Business Promotion / Publicity / Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Promotion/Publicity/PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Elements of Public Relations Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Components of the “Media” ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Role and Power of the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Changing Media ,[object Object],[object Object]
Overview of the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Overview of the Media Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition and the Economy Impact Print Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Shrinking Newsrooms ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Changed Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
A “Blurred Line” Between Advertising and Editorial ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Information is “Valid” ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Can You Do to Realize the  Value of Publicity / PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Send-Out News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value of On-Line Editions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leverage Your “News”  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use Your Website for News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Push” News Directly to Your Contacts  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Geo-Specific Promotion of Your Business  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Go Direct to Clients/Prospects ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distribute Your “Presentations” ,[object Object],[object Object],[object Object],[object Object]
The Media- Good & Bad News ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Media - Good & Bad News ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contacting the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Helping the Media ,[object Object],[object Object],[object Object],[object Object]
The Role of Media Relations ,[object Object],[object Object],[object Object]
Responding To the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Thanks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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