Polysort NPE 2009 Presentation "Strategies for Search Engine Success"

2. Strategies for Search Engine Success Strategies for Search Engine Success Polysort LLC Angela Charles Why is my competitor’s site on the first page of Google, and how can we get our company’s site there?

4. World Internet Use -- Internet World Stats, Dec. 2008 Latin America Asia Europe North America 10.6% 28.6% 166.3 41.3% 17.2% 650.3 24.8% 48.5% 390.1 15.7% 73.1% 246.8 % of World Users Penetration Internet Users (millions)

8. Earned Results Paid Listing 87% of commercial clicks take place on earned listings 85% of searchers say they ignore paid listings

11. Are Your Keywords Missing the Boat? The term that most machinery companies use to describe their products gets the fewest searches. Determining your company’s “Performance Keywords” requires Keyword Research 8,100 417,000 Injection machines 3,600 930,000 Injection molding machines 246,000 1.28 million Injection molding machine 1,600 26.4 million Injection press # Searches on Google per month # Results on Google Keyword

13. Title tag and description tag incorporate keyword

14. Image Alt tag references keyword Site content uses targeted keyword