Increasing engagement hours amongst employees is challenging. Using mobile phones for engagement definitely increases total engagement hours.

1. Business Communication: Drive
Engagement with Mobility

2. Why mobile?
Source: http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-
toothbrushes
There are 6.8 billion people
on earth
4billion people have mobile
phones
3.5billion own a
toothbrush

3. The Future:
Mobility

4. Beyond the Strategy
Business uses
• Sales
• Internal
Communications
• Corporate
Communication
• Employee Engagement
• Customer Engagement

5. Medium
• Learning
• Training
• Collaboration
• Engagement

6. Input Content
Mobile App
Content Delivered

7. User Experience
1.Awareness
2.Consideration
3.Intent

8. 1.Awareness
2.Consideration
3.Intent
• Company Policies
• Videos
• Newsletter
• Internal Communication
• Social Media sharing

9. 1.Awareness
2.Consideration
3.Intent
• Allow users to participate
• Send quizzes and surveys
• Users subscribe to blogs,
videos etc

10. 1.Awareness
2.Consideration
3.Intent
• Increase:
• Productivity
• Engagement hours
• Revenue

11. Popular input content
• Videos
• Concise Text
• Podcasts
Source: May 2012 report from Nielsen

12. USER EXAMPLES

13. Sales
Send via mobile:
• New Product flyers
• Just-in-time updates on
competition
TRADITIONALMOBILE
Send via
• New Product flyers (email)
• Just-in-time updates on
competition (sms or email)

14. Internal/Corporate Communications
TRADITIONALMOBILE
Send via mobile:
• Policies/News
• HR Communication
Send via
• Emails
• Pamphlets', flyers etc

15. www.dronamobile.com
Contact
sales@dronamobile.com
+91 022 6758 1740