Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry

Direct to consumer advertising of Prescription drugs-Pharmaceutical industry perspective Jinender Kumar Graduate student Pharmacy administration

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objective ,[object Object],[object Object],[object Object]

Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Julie M.Donahue’ “a decade of direct to consumer advertising of prescription drugs” NEJM Aug 2007 Vol 357:673-681no.7

Pharmaceutical company perspective ,[object Object],[object Object],[object Object],http://www.phrma.org/direct_to_consumer_advertising/

Pharmaceutical company perspective ,[object Object],[object Object],http://www.phrma.org/direct_to_consumer_advertising/–phrma-The pharmaceutical and research manufacturers Association

The Pharmaceutical and research manufacturer of America (Phrma) ,[object Object],[object Object],http://www.phrma.org/about_phrma/

Phrma mission ,[object Object],http://www.phrma.org/about_phrma/mission_statement/

How Phrma accomplish its mission ,[object Object],[object Object],[object Object],[object Object],http://www.phrma.org/about_phrma/mission_statement/mission_statement/

Guiding principles ,[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/

Guiding principle ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/

Guiding principles ,[object Object],[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/

More spend on marketing than R&D ,[object Object],[object Object],[object Object],Julie M.Donahue’ “a decade of direct to consumer advertising of prescription drugs” NEJM Aug 2007 Vol 357:673-681no.7

DTC increase the price of advertised drug ,[object Object],M. B. Rosenthal et al., Demand Effects of Recent Changes in Prescription Drug Promotion (Washington, DC: Kaiser Family Foundation, June 2003).

Overuse of prescription drugs ,[object Object],[object Object],E. A. McGlynn et al., “The Quality of Health Care Delivered to Adults in the United States,” The New England Journal of Medicine 348, no. 26 (26 June 2003): 2635–2645J. S. Weissman et al., “Consumers’ Reports on the Health Effects of Direct-to-Consumer Drug Advertising,” Health Affairs Web Exclusive, 26 February 2003, http://www.healthaffairs.org (accessed 27February 2003).

Do patients benefit from pharmaceutical advertising?” ,[object Object],[object Object],[object Object],K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Patient Survey Results, 19 September 2002, http://www.fda.gov/cder/ddmac/Presentations/kithmcc2002out/ sld001.htm (accessed 6 August 2004).

Pharmaceutical marketing adversely affect patient behavior. ,[object Object]

DTC advertising interfere with the physician/patient relationship ,[object Object],Source: K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Physician Survey Preliminary Results , 13 January 2003, http://www.fda.gov/cder/ddmac/globalsummit2003/index.htm (accessed 13 January 2003).

Source: K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Physician Survey Preliminary Results , 13 January 2003, http://www.fda.gov/cder/ddmac/globalsummit2003/index.htm (accessed 13 January 2003).

advertising pressure physicians to prescribe advertised medicines ,[object Object],[object Object],Source: K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Physician Survey Preliminary Results , 13 January 2003, http://www.fda.gov/cder/ddmac/globalsummit2003/index.htm (accessed 13 January 2003).

pharmaceutical companies have free reign over their marketing activities ,[object Object]

Summary ,[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry

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Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry