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1.
How Effective is Mobile Marketing?
Mobile marketing may either refer to marketing with the use of a
mobile device or marketing in a shifting fashion.
Either way, mobile marketing is an effective means of promoting and
advertising products to consumers thereby increasing the profit of any
business.
Mobile marketing is also popular as SMS advertising.
It is effective in the sense that it allows organizations to communicate
directly with their audience.
It is interactive promotion which is very relevant in today’s advertising.
Mobile marketing is also popularly known as wireless marketing.
Although wireless is not necessarily mobile since consumers can access
the same information through a desktop computer at home or in the
office.
The rise of mobile marketing began in the early 2000s when Short
Message Service or SMS became increasingly popular.

2. In Europe and in Asia, businesses collected numbers to send off
promotion for their products and services.
Eventually, SMS became a legitimate promotional device in other parts
of the world.
Because of this, guidelines were established to protect both the
marketers and the consumers.
As technology developed, new channels for mobile marketing
emerged.
Among these channels include:
 Multimedia Message Service – With MMS, advertisers can send
text, videos, and slideshows of the product’s images. Almost all
phones with color screen can send and receive MMS.
 In‐game mobile marketing – The trend of mobile gaming is
moving towards sophistication. These games are very casual in
promoting products that some are being promoted within the
game. This kind of promotion is also known as Ad‐funded mobile
game or mobile advergaming.
 Mobile Web Marketing – Here, products are being promoted on
web pages that are accessed through mobile devices. Major
mobile content providers such as Google and Yahoo have been
selling advertising “spaces” online. There are also other
advertising networks that focus on mobile properties.

3.  Marketing via Bluetooth and infrared – Bluetooth became popular
only in 2003. Infrared, on the other hand, is the oldest form of
mobile marketing. Unlike Bluetooth, Infrared is very restricted and
limited. Another advantage of Bluetooth is that it has higher
transfer speeds, it is for free, and it is permission based.
It has become a popular marketing tool for many reasons.
main advantage of SMS marketing basically is that it directly addresses
the audience.
SMS advertising helps marketers deliver their marketing campaign fast.
Through mass sms, you can reach your target market all at once in an
instant regardless of where they are in the world.
Second, compared to other marketing strategies, it is generally
cheaper.
Depending on the channel, it only costs more than 75% less of the cost
you would spend in other marketing methods.
In fact today, your can choose from a wide range of mobile marketing
platforms and online sms services at discounted rates to further save
money.
People have also grown accustomed to traditional advertising that
these methods are not as effective as they were ten years ago.
For effective advertising, businesses should keep up with technology.
To stay within the competition, businesses must also use resources that
are very much available today. A Search Engine Consulting Firm can
help you with your Mobile Marketing.

4. Mobile marketing is one marketing strategy that can definitely help you
reach your business goals.
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